Monday, June 29, 2026
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

Won't work in regional films for money's sake: Saqib Saleem

Actor Saqib Saleem, whose sibling Huma Qureshi is making inroads into southern cinema with Malayalam film "White", says he will not venture into regional cinema for the sake of money.

Won't work in regional films for money's sake: Saqib Saleem

Poonam Pandey to perform at Colombo casino on March 26

Actress Poonam Pandey is all set to entertain fans with a performance to popular Bollywood chartbusters at a casino in Colombo on March 26.

Poonam Pandey to perform at Colombo casino on March 26

Big B Garners 20 Million Twitter Followers

Big B Garners 20 Million Twitter Followers
Megastar Amitabh Bachchan has become the first Bollywood personality to score 20 million followers on Twitter and has thanked his fans and well-wishers on reaching the milestone.

Big B Garners 20 Million Twitter Followers

Reese Witherspoon Celebrates Birthday With Nicole Kidman

Oscar-winning actress Reese Witherspoon celebrated her 40th birthday over dinner and dessert with friend and actress Nicole Kidman on Tuesday.

Reese Witherspoon Celebrates Birthday With Nicole Kidman

Shabana Azmi lauds Rishi Kapoor in 'Kapoor & Sons'

Five-time National Award winner Shabana Azmi has lauded veteran actor Rishi Kapoor for playing the role of a nonagenarian in "Kapoor and Sons".

Shabana Azmi lauds Rishi Kapoor in 'Kapoor & Sons'

When Arjun met the 'handsome' John Abraham

When Arjun met the 'handsome' John Abraham
"Met the most handsome ladka John Abraham at the airport! He adds the dish in 'Dishoom'. You agree Varun Dhawan?" Arjun tweeted on Wednesday.

When Arjun met the 'handsome' John Abraham