Monday, June 29, 2026
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

Jacqueline Fernandez To Visit School For 'Jacqueline Builds'

Jacqueline Fernandez To Visit School For 'Jacqueline Builds'
Actress Jacqueline Fernandez, who is raising funds to help build houses for victims of flood-hit Chennai as part of a Tamil Nadu Flood Relief campaign 'Jacqueline Builds', is receiving tremendous support from schools for her social cause.

Jacqueline Fernandez To Visit School For 'Jacqueline Builds'

Indian Filmmakers On Mission Of Unity Denied Pakistan Visa

In a unique apolitical 'exchange', some Pakistani filmmakers came to India as part of a peace initiative called Zeal for Unity last week. Indian filmmakers who were to visit Pakistan were denied a visa, though.

Indian Filmmakers On Mission Of Unity Denied Pakistan Visa

B-Town Teams Up To Support Senior Citizens

B-Town Teams Up To Support Senior Citizens
Bollywood celebrities have signed up for a cause to donate bed sheets to senior citizens.

B-Town Teams Up To Support Senior Citizens

Kangana Refuses To Do Homi Adajania's Next Citing Date Issues

Actress Kangana Ranaut, who has been approached by filmmaker Homi Adajania for his next directorial venture has apparently refused to do that film because of date issues.

Kangana Refuses To Do Homi Adajania's Next Citing Date Issues

Akshay Kumar More Successful Actor Than Me: John Abraham

Actor John Abraham, who starred with Akshay Kumar in films like “Garam Masala”, “Housefull 2” and “Desi Boyz”, says the actor is a “self-made man” in Bollywood and is a “much more successful actor” than him.

Akshay Kumar More Successful Actor Than Me: John Abraham

Looks Have Become Important To Everybody: Arjun Kapoor

Actor Arjun Kapoor, who is gearing up for the promotion of his film "Ki and Ka", says today looks have become important to everybody.

Looks Have Become Important To Everybody: Arjun Kapoor