Monday, June 29, 2026
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

SRK's 'Jabra Fan' Recorded In Arabic

SRK's 'Jabra Fan' Recorded In Arabic
Titled as "Jabara fan", Arabic version is sung by Abdelfettah Grini, a Moroccan singer.

SRK's 'Jabra Fan' Recorded In Arabic

Blame The Weather, Not Me, Says Shafqat Amanat Ali For His ‘Poor Show’ At Eden Gardens

Blame The Weather, Not Me, Says Shafqat Amanat Ali For His ‘Poor Show’ At Eden Gardens
He said that while he knew there was "some technical problem, at that time the only thing I thought was that the national anthem shouldn't stop in between as it would have looked odd"

Blame The Weather, Not Me, Says Shafqat Amanat Ali For His ‘Poor Show’ At Eden Gardens

Third Part Of 'Tanu Weds Manu' Will Happen: Deepak Dobriyal

Actor Deepak Dobriyal says there are talks for the third instalment for the "Tanu Weds Manu" franchise.

Third Part Of 'Tanu Weds Manu' Will Happen: Deepak Dobriyal

Gwen Stefani Was Never Comfortable Being A 'Sex Symbol'

The “Voice” star Gwen Stefani has admitted she was never comfortable being a "sex symbol".

Gwen Stefani Was Never Comfortable Being A 'Sex Symbol'

Lauren Gottlieb Gets One Million Instagram Followers

Lauren Gottlieb Gets One Million Instagram Followers
She says that her fans' love "inspires and encourages" her to keep pursuing her dreams.

Lauren Gottlieb Gets One Million Instagram Followers

Lata Mangeshkar Wishes Alka Yagnik On Birthday

Melody queen Lata Mangeshkar has wished singer Alka Yagnik on the occasion of her 50th birthday.

Lata Mangeshkar Wishes Alka Yagnik On Birthday