Monday, July 6, 2026
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

My 'Airlift' Character May Win Honours: Akshay Kumar

My 'Airlift' Character May Win Honours: Akshay Kumar
Superstar Akshay Kumar says the real-life character on which his 'Airlift' role is based might win a prestigious honour.

My 'Airlift' Character May Win Honours: Akshay Kumar

Amitabh made honorary life member of Mohammedan Sporting

Bollywood megastar Amitabh Bachchan was on Tuesday bestowed honorary life membership of the city's famed soccer outfit Mohammedan Sporting which is celebrating its 125th anniversary this year.

Amitabh made honorary life member of Mohammedan Sporting

Kalki Pens Poem On 'Brutality Of Our Culture'

Kalki Pens Poem On 'Brutality Of Our Culture'
Actress Kalki Koechlin says her poem titled “Printing Machine”, which she wrote for the Culture Machine’s "UnBlushed" series, talks about the “violence and brutality” that women face in India.

Kalki Pens Poem On 'Brutality Of Our Culture'

Anurag Kashyap Hopes Tarantino's 'The Hateful Eight' Releases Uncut

Anurag Kashyap Hopes Tarantino's 'The Hateful Eight' Releases Uncut
Filmmaker Anurag Kashyap says he is a fan of Hollywood director Quentin Tarantino and hopes that his latest release "The Hateful Eight" comes out without any cuts in India.

Anurag Kashyap Hopes Tarantino's 'The Hateful Eight' Releases Uncut

Om Puri Excited About His First Pakistani Film

Om Puri Excited About His First Pakistani Film
Indian veteran actor Om Puri says he "really enjoyed working" on his first Pakistani film "Actor In Law", which has an unusual script.

Om Puri Excited About His First Pakistani Film

Even After 'Fan', Srk Still Doesn't Understand People's Adulation

Even After 'Fan', Srk Still Doesn't Understand People's Adulation
Before I could become a fan, I became a star. I still don't understand how people love me so much... care for me and their mothers and children and families (also shower affections). It is quite a responsibility for me sometimes

Even After 'Fan', Srk Still Doesn't Understand People's Adulation