Monday, July 6, 2026
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

Aditya Gifts Pashmina Shawl To Katrina

Aditya Gifts Pashmina Shawl To Katrina
Actor Aditya Roy Kapur has gifted a pashmina shawl to his “Fitoor” co-star Katrina Kaif.

Aditya Gifts Pashmina Shawl To Katrina

Taapsee To Endorse Celebrity Cricket League 6

Actress Taapsee Pannu has been signed as the brand ambassador of "Celebrity Cricket League 6" (CCL).

Taapsee To Endorse Celebrity Cricket League 6

Amazed That I'm Actually Alive: Charlie Sheen

Actor Charlie Sheen, who is HIV positive, says he is amazed that he is still alive as he had taken a break from his medication for a bit out of curiosity.

Amazed That I'm Actually Alive: Charlie Sheen

R. Madhavan Demands Separate Governing Body For Boxing

R. Madhavan Demands Separate Governing Body For Boxing
Actor R. Madhavan, who will be seen as a boxing coach in the forthcoming film “Saala Khadoos”, is planning to appeal to the union sports ministry to have an official body governing boxing in India.

R. Madhavan Demands Separate Governing Body For Boxing

Parineeti Chopra's mother joins Twitter

Actress Parineeti Chopra's mother Reena has now joined the micro-blogging site Twitter. 

Parineeti Chopra's mother joins Twitter

Genelia Deshmukh mourns dog's death

Actress Genelia Deshmukh's dog, a black and white cocker spaniel named Laika, died on Tuesday.

Genelia Deshmukh mourns dog's death