Singer Diljit Dosanjh, whose new single "Do You Know" was released on September 23, has already garnered more than 1 million views.
"I am extremely happy with the response. Fans across the world are making their own video version of the song which is thrilling and rewarding for any artist," Diljit said in a statement.
"Do You Know" is a romantic song that Diljit has come up with after "Ek kudi" in "Udta Punjab".
"Do You Know", independently produced by Diljit's new label, is shot in Los Angeles. Its video is directed by Mark Stauback, who had earlier directed the Travie McCoy's chartbuster song "Billionaire", featuring guest vocals from Bruno Mars.