Renowned Indian Celebrity chef Harpal Singh Sokhi has announced the launch of five new restaurants pan India, under the aegis of Yellow Tie Hospitality Management – an India-based Food & Beverages (F&B) Franchise Management Company. Each of these QSRs will have unique offerings on the line-up across various segments like Fine-dining, Casual dining & bar, and Family restaurants.
Commenting on the announcement, Chef Harpal Singh said, “Cooking has always been a passion of mine. I have always enjoyed creating new and innovative dishes using familiar ingredients to present Indian cuisine with a refreshing twist, something Indian customers always enjoy. Thus, with the launch of my new restaurants, I aim to give customers across India with a unique dining experience, which they will savor for a long time.”
Adding her bit, Spokesperson, Yellow Tie Hospitality said, “We had already roped in Chef Harpal Singh Sokhi as the brand ambassador for the Indian launch of American heritage brand – Genuine Broaster Chicken, which has gained substantial growth and success across India. Apart from representing the brand, he has also curated its menu. So, naturally, we felt that we should represent his latest restaurants, and assist him in making each of these brands a huge success in both the Indian and International market. We are confident that these QSR chains will gain massive success in no time.”
Apart from managing these restaurants, Yellow Tie Hospitality will invest USD15-20 million on all projects by Chef Harpal Singh in the pipeline.Following are the restaurants that will be launched by the unconventional chef:
Twist of Tadka: A Family restaurant that offers delicious North Indian/Punjabi Cuisine, this QSR is currently operational in Bangalore and Amritsar. The entire concept will be re-launched next year in January, and will focus on the growth of this restaurant in tier 2 &3 cities where Chef Harpal has a large fan base. Moreover, with the support of Yellow Tie Hospitality, Chef Harpal is planning to target over 25 stores in India and overseas by 2019.
BB Jaan: With the BB Jaan restaurant, Harpal Singh will offer authentic Hyderabadi Nizami Cuisine. The sit down fine-dining restaurant will be launched in Shopping malls, and 5 & 7 star hotels, and will be focused on giving customers an enjoyable dining experience. Along with YTH, Chef Harpal Singh plans to target 10 QSR chains by 2019, and is looking to expand its reach equally in both the Indian and Overseas (South east & Asian) markets.
Dhadoom: Canadian Poutine will be the core product that will be served in this restaurant. The restaurant brand will be expanded through both kiosks & shops, and is expected to be expanded across 100 outlets by 2019.
Haathapie: Haathapie will be a Trendy ‘Punjabi’ fast-casual dining bar with a unique alcohol selling concept. Its first outlet is expected to be launched in June, 2017 across 4000-6000 sq. ft. land area. Chef Harpal is looking to expand this restaurant by up to 50 outlets by 2019 across both the Indian and Overseas market.
Chika Chika: With this restaurant, Chef Harpal Singh promises to bring a ‘Desi Chinese’ fusion experience for his customers. It is expected to be launched across 75 outlets pan India by 2019.
A prominent name in the Indian F&B sector, Harpal Singh is the proud owner of The Funjabi Tadka (TFT), his own restaurant chain. With his latest endeavor on the line-up, the chef hopes to bring a dynamic and energetic experience for customers, synonymous for his personality.