Saturday, June 6, 2026
ADVT 
India

Main Bhi Chowkidar' Films Are Hit In Rural UP

IANS, 08 Apr, 2019 08:49 PM

    "Yeh mera desh, mera watan, yeh mera ghar, mera chaman, sabka vikas chahta hoon, chahta hoom aman … haan main bhi chowkidaar hoon" the song is juxtaposed by visuals of the tricolour and Prime Minister Narendra Modi.


    A number of government welfare schemes like Ujjwala find mention in these five-minute documentaries that also talk about border security and creation of a new India.


    "Main Bhi Chowkidaar" films -- and there are about a dozen of them -- are now a part of the Bharatiya Janata Party campaign in the interiors of Uttar Pradesh.


    These films have been commissioned mainly by the BJP but as well as by some individual candidates.


    "Some candidates who are contesting in eastern Uttar Pradesh have got promotional films made in Bhojpuri dialect and are being forwarded on WhatsApp. With technology now available on your phone, there is no need to show these films on LED screens now," said R.K. Agarwal, who manufactures and sells election memorabilia.


    Agarwal said that most of the visuals have been taken from BJP's official campaign films while some have been "borrowed" form the internet.


    "The cost of these films ranges from Rs 3 lakh to Rs 15 lakh, depending on the quality and production costs," he said.


    In some of the films, relevant dialogues spoken by famous actors have been incorporated. There is late actor-politician Vinod Khanna clad in a police inspector's uniform saying: "Main kisi chor ko apne ilakey mein rehne nahin doonga."


    In another scene, there is Nirupa Roy saying "Mere bete ko naukri dekar apne hum par bada ehsaan kiya hai" and then Prime Minister Modi's visual floats across the screen.


    BJP MP K.P. Singh from Jaunpur, whose ticket is yet to be finalised, said that he has already started his campaign with short films in Bhojpuri.


    "These films are getting very popular and children can be heard singing ‘Main bhi chowkidar' in the villages which explains the popularity of the party and the campaign. The anthem is even playing in local transport," he said.

    MORE India ARTICLES

    UP Woman's Head Severed After Dress Gets Caught In Fodder-Cutting Machine

    UP Woman's Head Severed After Dress Gets Caught In Fodder-Cutting Machine
    Rukma Devi's dress was accidentally entangled in the fodder cutting machine, resulting in her head being severed, according to police officials.

    UP Woman's Head Severed After Dress Gets Caught In Fodder-Cutting Machine

    Tamil Nadu Man Tested HIV Positive Kills Two Daughters, Attempts Suicide

    Sikkaran, a daily wage worker of Sengulam forest settlement in Anthiyur was tested positive for human immunodeficiency virus (HIV) a few years back.

    Tamil Nadu Man Tested HIV Positive Kills Two Daughters, Attempts Suicide

    After Kerala Floods, Dolls From Soiled Sarees Emerge As Symbol Of Hope For Weavers

    After Kerala Floods, Dolls From Soiled Sarees Emerge As Symbol Of Hope For Weavers
    Weavers are pinning hope on 'Chekutty', dolls fashioned with handloom material spoiled in the floods, to rebuild their life

    After Kerala Floods, Dolls From Soiled Sarees Emerge As Symbol Of Hope For Weavers

    WhatsApp Appoints 'Grievance Officer For India' In Its Biggest Market

    WhatsApp Appoints 'Grievance Officer For India' In Its Biggest Market
    WhatsApp users can now reach out to the company's support team directly from the app under Settings tab and if they wish to escalate the complaint, they can contact the grievance officer

    WhatsApp Appoints 'Grievance Officer For India' In Its Biggest Market

    Why I Joined, Why I Quit: Confessions Of A Former Maoist

    Why I Joined, Why I Quit: Confessions Of A Former Maoist
    Till two years ago, he was a Naxal with multiple cases filed against him and carried a reward of Rs. 25 lakh on his arrest.

    Why I Joined, Why I Quit: Confessions Of A Former Maoist

    Fluctuating Rupee Makes Real Estate More Lucrative For NRIs, Say Experts

    Fluctuating Rupee Makes Real Estate More Lucrative For NRIs, Say Experts
    With real estate industry estimated at about Rs. 3 trillion annually, about 7-8 per cent of the inventory is being bought and held by NRIs each year.

    Fluctuating Rupee Makes Real Estate More Lucrative For NRIs, Say Experts