Sunday, June 7, 2026
ADVT 
India

Main Bhi Chowkidar' Films Are Hit In Rural UP

IANS, 08 Apr, 2019 08:49 PM

    "Yeh mera desh, mera watan, yeh mera ghar, mera chaman, sabka vikas chahta hoon, chahta hoom aman … haan main bhi chowkidaar hoon" the song is juxtaposed by visuals of the tricolour and Prime Minister Narendra Modi.


    A number of government welfare schemes like Ujjwala find mention in these five-minute documentaries that also talk about border security and creation of a new India.


    "Main Bhi Chowkidaar" films -- and there are about a dozen of them -- are now a part of the Bharatiya Janata Party campaign in the interiors of Uttar Pradesh.


    These films have been commissioned mainly by the BJP but as well as by some individual candidates.


    "Some candidates who are contesting in eastern Uttar Pradesh have got promotional films made in Bhojpuri dialect and are being forwarded on WhatsApp. With technology now available on your phone, there is no need to show these films on LED screens now," said R.K. Agarwal, who manufactures and sells election memorabilia.


    Agarwal said that most of the visuals have been taken from BJP's official campaign films while some have been "borrowed" form the internet.


    "The cost of these films ranges from Rs 3 lakh to Rs 15 lakh, depending on the quality and production costs," he said.


    In some of the films, relevant dialogues spoken by famous actors have been incorporated. There is late actor-politician Vinod Khanna clad in a police inspector's uniform saying: "Main kisi chor ko apne ilakey mein rehne nahin doonga."


    In another scene, there is Nirupa Roy saying "Mere bete ko naukri dekar apne hum par bada ehsaan kiya hai" and then Prime Minister Modi's visual floats across the screen.


    BJP MP K.P. Singh from Jaunpur, whose ticket is yet to be finalised, said that he has already started his campaign with short films in Bhojpuri.


    "These films are getting very popular and children can be heard singing ‘Main bhi chowkidar' in the villages which explains the popularity of the party and the campaign. The anthem is even playing in local transport," he said.

    MORE India ARTICLES

    377 Verdict: Indian Supreme Court Decriminalises Homosexuality

    377 Verdict: Indian Supreme Court Decriminalises Homosexuality
    In a historic verdict, the Supreme Court on Thursday decriminalised homosexuality between consenting adults by declaring Section 377, the penal provision which criminalised gay sex, as "manifestly arbitrary".

    377 Verdict: Indian Supreme Court Decriminalises Homosexuality

    Congress In Spot Over Punjab's Sacrilege Bills, No Firm View

    Congress In Spot Over Punjab's Sacrilege Bills, No Firm View
    As public criticism of Punjab Government’s anti-sacrilege Bills mounts, the Congress is finding itself in a spot.

    Congress In Spot Over Punjab's Sacrilege Bills, No Firm View

    Shashi Tharoor's 'Why I Am A Hindu' To Be Made As Web Series

    Politician and author Shashi Tharoor's book "Why I Am A Hindu" will be made into a web series with National Award-winning producer Sheetal Talwar as showrunner. The Congress MP will also narrate it.

    Shashi Tharoor's 'Why I Am A Hindu' To Be Made As Web Series

    Stepmother Held For Planning Gangrape, Murder Of 9-Year-Old In Kashmir’s Baramulla

    Stepmother Held For Planning Gangrape, Murder Of 9-Year-Old In Kashmir’s Baramulla
    The 9-year-old girl’s mutilated, decomposed body was found at a forest in Jammu and Kashmir’s Baramulla.

    Stepmother Held For Planning Gangrape, Murder Of 9-Year-Old In Kashmir’s Baramulla

    Ex-Ranbaxy Owner Shivinder Singh Sues Elder Brother Malvinder, Breaks Business Partnership

    Ex-Ranbaxy Owner Shivinder Singh Sues Elder Brother Malvinder, Breaks Business Partnership
    Shivinder also alleged that collective and ongoing actions of his elder brother and Godhwani led to a systemic undermining of the interests of companies and their shareholders.

    Ex-Ranbaxy Owner Shivinder Singh Sues Elder Brother Malvinder, Breaks Business Partnership

    'She Is My Senior Officer': This Is What Telangana Cop Has To Say About Saluting His IPS Daughter

    'She Is My Senior Officer': This Is What Telangana Cop Has To Say About Saluting His IPS Daughter
    He has been serving in the police for over three decades while his daughter joined the force four years ago but on Sunday when they came face to face, he saluted her.

    'She Is My Senior Officer': This Is What Telangana Cop Has To Say About Saluting His IPS Daughter