Sunday, June 7, 2026
ADVT 
India

Main Bhi Chowkidar' Films Are Hit In Rural UP

IANS, 08 Apr, 2019 08:49 PM

    "Yeh mera desh, mera watan, yeh mera ghar, mera chaman, sabka vikas chahta hoon, chahta hoom aman … haan main bhi chowkidaar hoon" the song is juxtaposed by visuals of the tricolour and Prime Minister Narendra Modi.


    A number of government welfare schemes like Ujjwala find mention in these five-minute documentaries that also talk about border security and creation of a new India.


    "Main Bhi Chowkidaar" films -- and there are about a dozen of them -- are now a part of the Bharatiya Janata Party campaign in the interiors of Uttar Pradesh.


    These films have been commissioned mainly by the BJP but as well as by some individual candidates.


    "Some candidates who are contesting in eastern Uttar Pradesh have got promotional films made in Bhojpuri dialect and are being forwarded on WhatsApp. With technology now available on your phone, there is no need to show these films on LED screens now," said R.K. Agarwal, who manufactures and sells election memorabilia.


    Agarwal said that most of the visuals have been taken from BJP's official campaign films while some have been "borrowed" form the internet.


    "The cost of these films ranges from Rs 3 lakh to Rs 15 lakh, depending on the quality and production costs," he said.


    In some of the films, relevant dialogues spoken by famous actors have been incorporated. There is late actor-politician Vinod Khanna clad in a police inspector's uniform saying: "Main kisi chor ko apne ilakey mein rehne nahin doonga."


    In another scene, there is Nirupa Roy saying "Mere bete ko naukri dekar apne hum par bada ehsaan kiya hai" and then Prime Minister Modi's visual floats across the screen.


    BJP MP K.P. Singh from Jaunpur, whose ticket is yet to be finalised, said that he has already started his campaign with short films in Bhojpuri.


    "These films are getting very popular and children can be heard singing ‘Main bhi chowkidar' in the villages which explains the popularity of the party and the campaign. The anthem is even playing in local transport," he said.

    MORE India ARTICLES

    Akali Leaders Question Party's Stand On Sacrilege Debate

    Akali Leaders Question Party's Stand On Sacrilege Debate
    The senior leaders, those who participated in the taksali movement and organised morchas, are learnt to have told Sukhbir Singh Badal that the Party seems to be losing the perception battle and that the Party was not even on course correction. 

    Akali Leaders Question Party's Stand On Sacrilege Debate

    More Than 5.29 Crore Income Tax Returns Filed This Year

    More Than 5.29 Crore Income Tax Returns Filed This Year
      The total number of ITRs filed by the taxpayers during the current financial year stands at 5,29,66,509, officials said.

    More Than 5.29 Crore Income Tax Returns Filed This Year

    Let 18 Years Be Recognised As Legal Age For Marriage For Men Too: Law Panel

    Let 18 Years Be Recognised As Legal Age For Marriage For Men Too: Law Panel
    The law panel was of the view that maintaining the difference of 18 years for women and 21 years for men "simply contributes to the stereotype that wives must be younger than their husbands".

    Let 18 Years Be Recognised As Legal Age For Marriage For Men Too: Law Panel

    India’s GDP Grows At 8.2%, Cements Its Position As Fastest Growing Economy

    India’s GDP Grows At 8.2%, Cements Its Position As Fastest Growing Economy
    The growth cemented India's position as the fastest growing major economy, clocking higher expansion rate than China's 6.7 in the same quarter.

    India’s GDP Grows At 8.2%, Cements Its Position As Fastest Growing Economy

    Man, 19, Snatches Phone On Mumbai Train, Passenger Jumps Off And Dies

      Nashik-based medical professional Chetan Ahirrao, 35, was standing on the footboard of a Central Railway local train

    Man, 19, Snatches Phone On Mumbai Train, Passenger Jumps Off And Dies

    How Smriti Irani Will Help Village In Rahul Gandhi's Amethi Go Digital

    How Smriti Irani Will Help Village In Rahul Gandhi's Amethi Go Digital
    Smriti Irani contested the 2014 Lok Sabha election from Amethi but lost to Rahul Gandhi by over one lakh votes.

    How Smriti Irani Will Help Village In Rahul Gandhi's Amethi Go Digital