Sunday, June 7, 2026
ADVT 
India

Main Bhi Chowkidar' Films Are Hit In Rural UP

IANS, 08 Apr, 2019 08:49 PM

    "Yeh mera desh, mera watan, yeh mera ghar, mera chaman, sabka vikas chahta hoon, chahta hoom aman … haan main bhi chowkidaar hoon" the song is juxtaposed by visuals of the tricolour and Prime Minister Narendra Modi.


    A number of government welfare schemes like Ujjwala find mention in these five-minute documentaries that also talk about border security and creation of a new India.


    "Main Bhi Chowkidaar" films -- and there are about a dozen of them -- are now a part of the Bharatiya Janata Party campaign in the interiors of Uttar Pradesh.


    These films have been commissioned mainly by the BJP but as well as by some individual candidates.


    "Some candidates who are contesting in eastern Uttar Pradesh have got promotional films made in Bhojpuri dialect and are being forwarded on WhatsApp. With technology now available on your phone, there is no need to show these films on LED screens now," said R.K. Agarwal, who manufactures and sells election memorabilia.


    Agarwal said that most of the visuals have been taken from BJP's official campaign films while some have been "borrowed" form the internet.


    "The cost of these films ranges from Rs 3 lakh to Rs 15 lakh, depending on the quality and production costs," he said.


    In some of the films, relevant dialogues spoken by famous actors have been incorporated. There is late actor-politician Vinod Khanna clad in a police inspector's uniform saying: "Main kisi chor ko apne ilakey mein rehne nahin doonga."


    In another scene, there is Nirupa Roy saying "Mere bete ko naukri dekar apne hum par bada ehsaan kiya hai" and then Prime Minister Modi's visual floats across the screen.


    BJP MP K.P. Singh from Jaunpur, whose ticket is yet to be finalised, said that he has already started his campaign with short films in Bhojpuri.


    "These films are getting very popular and children can be heard singing ‘Main bhi chowkidar' in the villages which explains the popularity of the party and the campaign. The anthem is even playing in local transport," he said.

    MORE India ARTICLES

    Brain Dead Man Gives New Lease Of Life To Three People In Kolkata

    Brain Dead Man Gives New Lease Of Life To Three People In Kolkata
    The patient, a resident of central Kolkata''s Chitpur, was declared brain-dead at the Apollo Gleneagles Hospitals in Kolkata on August 22.

    Brain Dead Man Gives New Lease Of Life To Three People In Kolkata

    Kerala Flood: Randeep Hooda Joins Relief Work To Serve Meals To Victims; Wins Hearts Online. See Pic

    Kerala Flood: Randeep Hooda Joins Relief Work To Serve Meals To Victims; Wins Hearts Online. See Pic
    Randeep Hooda, who has been associated with the charity group in the past, reached the flood-ravaged state and was seen serving food to people.

    Kerala Flood: Randeep Hooda Joins Relief Work To Serve Meals To Victims; Wins Hearts Online. See Pic

    Sushma Swaraj Has No Job, Spends Time On People's Visas: Rahul Gandhi

    Sushma Swaraj Has No Job, Spends Time On People's Visas: Rahul Gandhi
    Speaking at an event in London in the International Institute of Strategic Studies (IISS), Gandhi said: "You notice one thing, everybody says that it is a great thing that India's Foreign Minister spends a lot of her time working on visas. 

    Sushma Swaraj Has No Job, Spends Time On People's Visas: Rahul Gandhi

    Congress Gets Brutally Trolled For Putting Out 'Many Facets Of Rahul Gandhi'

    Congress Gets Brutally Trolled For Putting Out 'Many Facets Of Rahul Gandhi'
    Congress president Rahul Gandhi, who is on a two-day visit to Germany, became a trending meme on Twitter after the Congress party handle tweeted his photos with the caption “the many facets of Rahul Gandhi”. 

    Congress Gets Brutally Trolled For Putting Out 'Many Facets Of Rahul Gandhi'

    Video Of Sudha Murthy Goes Viral. And For All The Right Reasons

    Video Of Sudha Murthy Goes Viral. And For All The Right Reasons
    Philanthropist Sudha Murthy is seen supervising the relief material packed for flood-hit people of Karnataka's Kodagu

    Video Of Sudha Murthy Goes Viral. And For All The Right Reasons

    I Dream Of Every Family Owning A House By 2022, Says PM Narendra Modi

    I Dream Of Every Family Owning A House By 2022, Says PM Narendra Modi
    The Modi government's oft-mentioned slogan has been ‘Sabka Saath, Sabka Vikas' right from the BJP's election campaign ahead of the 2014 Lok Sabha elections. 

    I Dream Of Every Family Owning A House By 2022, Says PM Narendra Modi