Monday, February 9, 2026
ADVT 
India

Old Monk More Preferred Liquor Brand Among Rich Indians

Darpan News Desk IANS, 29 Aug, 2019 07:55 PM

    While real estate and stock market are the most preferred personal investments for high-net-worth Indians (HNIs), the most popular Indian liquor brand for them is Old Monk, a new Hurun India report said on Thursday.

     

    The UK is the most preferred overseas investment destination, followed by Singapore, for rich Indians.


    More than one fourth said that their investment philosophy for this year will be "avoiding risk," said the "Hurun Indian Luxury Consumer Survey 2019".


    "Increase in opulence and the rising millennial population in the country, investment into luxury products and service would witness an upward trend," said Anas Rahman Junaid, MD and chief researcher of Hurun Report India.


    "If India's GDP doubles in the next 4 years, that will have an impact on the number of new millionaires in the country - resulting in a direct impact on luxury spending and investments," he added.


    The "Hurun India Rich List" features 831 richest Indians.


    "Watches top the "most popular gift for men" list. Electronics ranks second and Wine and Imported Spirits third in most popular gift for men.


    Jewellery takes the first position in most popular gifts for ladies and accessories and gift cards take second and third positions respectively.


    Among collectibles, Indian HNIs prefer to spend the most on art.


    "Newspaper followed by TV are the preferred choices for HNIs to access information," said the report.


    Real estate is the most preferred investment asset class for high-net-worth individuals.


    Nearly 31.07 per cent of respondents believe that their investment allocation towards real estate sector will grow in the next two years, while 49.51 per cent said that the investments into real estate will retain status quo and remainder respondent group believed that it would decline.


    Visa/ Master Card based credit/ debit cards are the most preferred mode of payment among the
    HNIs.


    Nearly 17 per cent of the respondents use cash for daily payment and the use of E-wallet among HNIs stands close to 9 per cent, the report added.

    MORE India ARTICLES

    Twitter Helps Former Child Refugee To Find Man Who Gifted Her A Bike 24 Year Ago

    Twenty-nine-year-old who lived in a refugee camp with her parents in the Netherlands in the 1990s, after fleeing Iraq during the first Gulf war, reported Metro. During her stay at the camp, an aid worker gifted her a bicycle.    

    Twitter Helps Former Child Refugee To Find Man Who Gifted Her A Bike 24 Year Ago

    Mika Singh Shouts Bharat Mata Ki Jai At Wagah On Return From Pakistan In Viral Video

    After receiving backlash over his performance in Pakistan, singer Mika Singh uploaded a video on social media in which he is seen chanting "Bharat Mata ki Jai" at Attari-Wagah border

    Mika Singh Shouts Bharat Mata Ki Jai At Wagah On Return From Pakistan In Viral Video

    BJP MP Roopa Ganguly's Son Rams Car Into Wall In Kolkata, Locals Allege He Was Drunk

    BJP MP Roopa Ganguly's Son Rams Car Into Wall In Kolkata, Locals Allege He Was Drunk
    The incident happened late on Thursday night when Akash Mukhopadhyay, 20, while taking a turn, rammed his black sedan into the wall of the club in the posh Golf Garden area, the sources said.  

    BJP MP Roopa Ganguly's Son Rams Car Into Wall In Kolkata, Locals Allege He Was Drunk

    Shocking Video: 19-Year-Old Girl Out For Stroll At Chandigarh’s Sukhna Lake Killed By Lightning Strike

    A 19-year-old girl, who had arrived at Sukhna Lake with her friends, died after being struck by lightning on August 15.  

    Shocking Video: 19-Year-Old Girl Out For Stroll At Chandigarh’s Sukhna Lake Killed By Lightning Strike

    Woman Sanitation Worker In Noida School Found Hanging From Tree: Police

    Basanti, 36, was found hanging from a neem tree inside Delhi Public School campus in Sector 30 on Thursday evening, police said.  

    Woman Sanitation Worker In Noida School Found Hanging From Tree: Police

    Patiala: WhatsApp Group Admin Assaulted By Members He Removed

    In a bizarre incident, irked over being removed from a Whatsapp group, three people allegedly assaulted the admin of the group.

    Patiala: WhatsApp Group Admin Assaulted By Members He Removed