LONDON — Britons are buzzing over a temporary entry in the capital's already saturated drinking scene: breathable booze.
The pop-up bar, Alcoholic Architecture, uses a humidifier to pump a gin and tonic vapour into an enclosed space. Patrons absorb their alcohol from the "Cloud" by breathing in the vapours and by soaking it in through the skin and eyes.
The concept isn't new. Douglass Miller, a beverage expert at the Culinary Institute of America, recalls seeing the idea in action back in 1998.
Descending into a basement on the south bank of the Thames, customers are handed plastic ponchos to prevent the smell from permeating their hair and clothes, then are led into a corner of the bar sheathed in plastic strips.
They walk in. And breathe. Deeply.
"I think the last time I did something like this was where we accidentally spilled lots of vodka into the sauna," said Tom Foreman, 28, who works in marketing.
![](https://media.darpanmagazine.com/library/uploads/news/content/breathable-alcohol@#</div>
<div>
</div>
<div>
sam bompas, one of the project's designers, says the alcohol "goes straight into the blood stream, bypassing the liver." patrons are limited to one hour in the cloud so they don't get too inebriated.</div>
<div>
</div>
<div>
medical experts don't share his excitement. dr. william shanahan, a consultant psychiatrist at nightingale hospital, which specializes in addictions and mental disorders, called the method "a gimmick."</div>
<div>
</div>
<div>
"the alcohol avoids first pass metabolism in the liver and goes directly to the brain, which makes it much more intoxicating and the intoxication is very rapid," he said. "this has the potential to cause serious side effects as well as brain damage in the developing young brain."</div>
<div>
</div>
<div>
dr. niall campbell, an alcohol addiction specialist at the priory hospital in roehampton, was even more blunt. "the last thing this country needs is another way of ingesting alcohol."</div>.jpg)
MORE Interesting ARTICLES
Yale researchers lay down strategies to reduce porn use
The study used an online questionnaire to garner information from 1,298 male pornography users. The goal was to see what happens when pornography....
Yale researchers lay down strategies to reduce porn use
Video Of Bikini-clad Woman Taking Selfie Goes Viral
A secretly taken video of a bikini-clad woman spending more than a minute to get a perfect selfie has gone viral on YouTube, securing as many as 1.6 million hits so far.
Video Of Bikini-clad Woman Taking Selfie Goes Viral
Plumpest pumpkin: 2,058-pound gourd sets record at Northern California competition
HALF MOON BAY, Calif. - A gourd weighing 2,058 pounds took first prize and set a new tournament record Monday at an annual pumpkin-weighing contest in Northern California.
Plumpest pumpkin: 2,058-pound gourd sets record at Northern California competition
Why friends stalk Facebook profiles of failed buddies
When feeling down and out, do you scan through Facebook profiles of friends who are not so successful to find some solace that you are not alone struggling with life?
Why friends stalk Facebook profiles of failed buddies
113-year-old woman fudges date of birth to join Facebook
Anna Stoehr, one of the oldest living people in the world at age 113, has finally got herself a Facebook account. What she had to do was to lie about her actual age as the earliest birth year listed on Facebook to create a new profile is 1905.
113-year-old woman fudges date of birth to join Facebook
Sentencing in B.C. gang case set for December as defence attempts to toss case
VANCOUVER - A sentencing hearing for two gang members convicted in a mass killing in the Vancouver area may happen in early December, but only if the court refuses to hear a defence application to have the case tossed out.