Video: Internet Debates If This Ad Showing A ‘Tough Mother’ Is Patriarchal Or Humane

IANS, 27 Feb, 2018 12:16 PM

Directed by Shoojit Sarcar, the ad shows a mother being scolded by the others in the family — seemingly her mother-in-law and her husband — for punishing her son for taking a Rs 10 note from her purse.

While many have lauded the makers for choosing the subject, others on social media have called the makers out for portraying the women in a subversive state.

Directed by Shoojit Sarcar, the ad for a mosquito repellent, shows a mother being scolded by the others — seemingly her mother-in-law and her husband — because she is punishing her son for taking a Rs 10 note from her purse.

#StandByToughMoms
Mothers are often criticized for being tough on their children. It’s time we stood by them. #StandByToughMoms
Posted by All Out India on Wednesday, 21 February 2018

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