In a recently published blog post, Bill Gates wrote about the success the Swachh Bharat Mission had already achieved and the ingenious approach being adopted by the government and other people to meet the Mission's target
Microsoft’s co-founder said the leader had backed his words with action by implementing the Swachh Bharat campaign.
Microsoft’s Bill Gates praised Prime Minister Narendra Modi’s Swachh Bharat campaign in his latest blog post on gatesnotes.com. Titled “India is winning its war on human waste”, Gates said Modi has backed his words with action, by launching the nationwide campaign that aims at ending open defecation by 2019.
Indian Prime Minister @narendramodi put a spotlight on a subject that most of us would rather not even think about: https://t.co/oUX40Igi6G pic.twitter.com/mJnCwhbo4U
— Bill Gates (@BillGates) April 25, 2017
Quoting statistics, Gates highlighted the challenges and the progress that the large-scale campaign has made. “In 2014, when Clean India [Swachh Bharat] began, just 42% of Indians had access to proper sanitation. Today 63% do,” Gates wrote, while adding that he could not think of another time when a leader had broached “such a sensitive topic so frankly and so publicly.”
He lauded the Bharatiya Janata Party-led administration’s “ingenious ways” of addressing the problem.
“The government worked with Google so users in 11 cities could search online for the nearest public toilets, get directions, and read reviews by other users. On streets throughout the country, billboards remind passers-by of the mission. Stars from Bollywood films and cricket teams speak out on TV and radio. Even India’s currency features the Swachh Bharat logo.”
