According to a national survey conducted by President’s Choice (PC), 92 percent of Canadians want to spend more time enjoying a meal with loved ones.
However, many are guilty of prioritizing screen time and viewing the incredible moments of others over the incredible moments in front them: almost 1 in 3 Canadians (29 percent) admit to spending more than four hours of their free time engaging with screens each day; while 43 percent say they spend less than one hour each day enjoying a meal with friends and family.
“The act of eating together is very simple, yet the positive impacts are significant,” says Uwe Stueckmann, Senior Vice President, Marketing, Loblaw Companies Limited.
“We know moments and memories are created while sharing meals together, conversations are created with our children, healthier meals are eaten, and we leave the table happier and more connected with the ones we love.”
To encourage Canadians to recognize the power of sharing a meal, PC® has released its third PC Eat Together film a 90-second film inspired by philosopher Alan Watts’ The Dream of Life chronicling people who are striving to meet society’s standards of what it means to live life to the fullest.
The film wraps by underscoring that for most, the greatest moments in life are not those captured in that quest, but the ones that take place around the table with family and friends.
New this year is the introduction of the PC Eat Together pledge (pc.ca/eattogether), where every time a Canadian commits to Eat Together, $1.00 will be donated to the PC Children’s Charity to help children in need eat together with their friends and families.