Ashley Madison Tones Down Tagline On Dating Website

Darpan News Desk The Canadian Press, 12 Jul, 2016 11:29 AM

TORONTO — The company that owns the Ashley Madison dating website has dropped the signature tagline: "Life Is Short. Have An Affair."

AshleyMadison.com is now going with the tagline: "Find Your Moment."

In addition, the company's corporate identity has been switched to Ruby Corp., from Avid Life Media.

The changes are part of a rebranding campaign that was announced last week by the Toronto-based company, which hired new senior management in April to replace founder Noel Biderman, who left in August.

Avid lost about a quarter of its annual revenue last year after a security breach last summer exposed names and financial information about millions of purported Ashley Madison clients.

Prev Next

MORE National ARTICLES

Fight Brewing Between Moosehead Breweries, Regina Beer Maker Over Beer Name

Moosehead Breweries of Ontario has informed Regina's District Brewery that it opposes the name of District's flagship beer, Mues Knuckle.

Fight Brewing Between Moosehead Breweries, Regina Beer Maker Over Beer Name

Government-Assisted Syrians To Dominate Arrivals By End Of February

A plan rolled out last fall had the Liberals aiming to bring 10,000 Syrians to Canada through private sponsorship and a further 15,000 under government assistance by the end of February.

Government-Assisted Syrians To Dominate Arrivals By End Of February

B.C. Ranchers Protect 4,500 Hectares Of Land From Development: Conservancy

INVERMERE, B.C. — A southeastern British Columbia ranch 11 times the size of Stanley Parks has been protected from development by its owners.

B.C. Ranchers Protect 4,500 Hectares Of Land From Development: Conservancy

Feds Seek More Cities To Take Syrian Refugees But Will Only Pay Until Next Year

OTTAWA — More cities could see Syrian refugees sent their way but federal funds to help support them will only last until March 2017.

Feds Seek More Cities To Take Syrian Refugees But Will Only Pay Until Next Year

Hottest Average Global Temperature Ever Recorded Didn't Apply To Canada In 2015

Call it cold comfort, but Atlantic Canada was one of the only regions on the planet that had cooler-than-average temperatures last year, according to Environment Canada.

Hottest Average Global Temperature Ever Recorded Didn't Apply To Canada In 2015

Alberta Federation Of Labour Says Requiring Doctor's Note A Waste Of Time

EDMONTON — The Alberta Federation of Labour is calling on the provincial government to do away with the longstanding practice of employers asking employees for a doctor's note to verify absences.