An organization that promotes tourism on Cape Breton says the frenzied international interest around a website pitching the island to Americans wary of Donald Trump has presented an unintended and unprecedented marketing opportunity.
Mary Tulle, CEO of destination Cape Breton, says her group's website has exploded with 300,000 referrals from the "Cape Breton if Donald Trump Wins" site, with about 216,000 of the clicks from curious Americans.
Tulle says the numbers are growing exponentially as media from around the world call to inquire about the story, the website, and about Cape Breton itself.
She says she has done interviews with media from as far away as Russia in the past week and she has also talked with the BBC, CNN and Time among others.
Tulle says the resulting publicity is something her organization would never have been able to achieve on its own.
Valarie Sampson, a real estate broker in Sydney, N.S., also says there has been a noticeable increase in website inquiries as a result of "If Trump Wins", but she adds it will likely be months before it's known whether the publicity led to any sales.
