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Downtown Surrey BIA Names Madeleine Nicholls as New CEO and Perminder S. Tung as New Board Chair

Darpan News Desk Darpan, 07 Mar, 2026 06:02 PM
  • Downtown Surrey BIA Names Madeleine Nicholls as New CEO and Perminder S. Tung as New Board Chair

The Board of Directors of the Downtown Surrey Business Improvement Association (DSBIA) is pleased to announce the appointment of Madeleine Nicholls as the organization’s new Chief Executive Officer, effective immediately.

Nicholls previously served as the DSBIA’s Chief Operating Officer over the past year and brings extensive experience in real estate development, urban planning, and city-building initiatives.

“I’m honoured to step into this role at such a pivotal moment for Downtown Surrey,” says Nicholls. “Surrey is the fastest-growing city in British Columbia, and I’m excited to contribute to the continued momentum and growth of its downtown core. I look forward to working closely with our businesses, partners and the City of Surrey to help strengthen and promote this vibrant urban centre.”

The organization also announced new leadership on its board. Perminder S.Tung, a partner at Lindsay Kenney LLP, has been appointed Chair of the DSBIA Board of Directors.

“Madeleine is a passionate and accomplished executive whose background in real estate development and transformational city-building projects will be a tremendous asset to our organization,” says Tung. “Her track record and deep understanding of urban growth position her well to build on the strong foundation the DSBIA has established.”

Prior to joining the DSBIA, Nicholls held senior roles with major real estate and development firms including Colliers, CBRE, and Dream Unlimited. In those roles, she worked on significant commercial real estate and urban development projects across Metro Vancouver and Toronto.

“Downtown Surrey is a growing economic and cultural hub,” says Nicholls. “I look forward to working with our businesses, partners and the City of Surrey.”

The DSBIA represents businesses, property owners and stakeholders in Downtown Surrey and works to promote economic development, safety, and vibrancy in the city’s rapidly growing urban core.

About the DSBIA

Since 2001, the Downtown Surrey Business Improvement Association (DSBIA) has been the voice of the downtown core of the thriving city of Surrey, British Columbia. Our members include some of Western Canada’s top businesses, academic institutions, and community-leading not-for-profit organizations. Initially created as a planning and economic development tool for the area, today the DSBIA serves a much greater purpose, representing member interests, bridging business relationships, and advocating to all three orders of government on areas of key interest on behalf of our members in the downtown core, one of the most dynamic and fastest growing regions in the country.

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