Sunday, December 28, 2025
ADVT 
National

How it started, how it ended: A chronology of Ontario's ad blitz against U.S. tariffs

Darpan News Desk The Canadian Press, 03 Nov, 2025 02:14 PM
  • How it started, how it ended: A chronology of Ontario's ad blitz against U.S. tariffs

Here is a day-by-day chronology of the controversy over Ontario's advertising campaign against U.S. tariffs on Canadian goods:

Tues., Oct. 14: The office of Ontario Premier Doug Ford says the province will spend $75 million to broadcast an anti-tariff ad in the United States using video of an address by former U.S. president Ronald Reagan, who said in 1987 that in the long run, "such trade barriers hurt every American worker and consumer."

Tues., Oct. 21: A day after the ad airs during a broadcast of a baseball playoff game won by the Toronto Blue Jays, U.S. President Donald Trump says he saw the commercial, adding "if I was Canada I'd take that same ad also."

Thu., Oct. 23: The Ronald Reagan Presidential Foundation and Institute says the ad misrepresents Reagan's remarks and that Ontario did not seek or receive permission to "use and edit the remarks."

Trump says he is ending trade negotiations with Canada over the commercial.

The ad isn't a "fake" as Trump claims, but Reagan's quotes are spliced together from different sections of the original speech. 

Ford's office defends the ad.

Fri., Oct. 24: Trump accuses Canada of "cheating" by saying that Reagan did not like tariffs, which Trump claims the late president "loved."

David McLaughlin and Geoff Norquay, who worked as senior policy advisers for former prime minister Brian Mulroney, say the ad did not misconstrue Reagan's views on trade.

Ford says his government will pull the ad after the weekend, though it's still set to run during the first two games of the World Series.

Manitoba Premier Wab Kinew encourages Ford to keep the ad campaign going, saying Trump's tariffs betray Reagan's legacy.

Sat., Oct. 25: Trump says the U.S. will impose an additional 10 per cent tariff on Canadian goods because Ontario didn't immediately pull down the ad.

Mon., Oct. 27: Ford vows he will "never apologize" for pushing back against hostile trade measures designed to poach jobs from his province.

Fri., Oct. 31: Trump says Prime Minister Mark Carney apologized for the ad but the U.S. president adds that trade talks are not resuming.

Sat., Nov. 1: Carney confirms he apologized to Trump and says he told Ford he didn't think the province should run the ad campaign. 

Sun., Nov. 2: U.S. Treasury Secretary Scott Bessent says the ad amounted to foreign interference in American public policy.

Mon., Nov. 3: Ford says Carney called him "a couple of times" from a trip to Asia to ask him to pull the ad campaign.

Picture Courtesy:  THE CANADIAN PRESS/Laura Proctor

MORE National ARTICLES

Transport committee to debate whether to study BC Ferries' Chinese ship contract

Transport committee to debate whether to study BC Ferries' Chinese ship contract
BC Ferries announced last month that it hired China Merchants Industry Weihai Shipyards to build four new ships after a five-year procurement process that did not include a Canadian bid.

Transport committee to debate whether to study BC Ferries' Chinese ship contract

Canada not affected by Trump's looming deadline for trade deals

Canada not affected by Trump's looming deadline for trade deals
On Sunday, Trump said he's sending correspondence to up to 15 countries hit by the president's "Liberation Day" duties, telling them he will impose a tariff rate if there's no trade deal.

Canada not affected by Trump's looming deadline for trade deals

Premiers Danielle Smith and Doug Ford agree to study new energy corridors, more trade

Premiers Danielle Smith and Doug Ford agree to study new energy corridors, more trade
The agreements are laid out in two memorandums of understanding that the premiers signed in Calgary.

Premiers Danielle Smith and Doug Ford agree to study new energy corridors, more trade

Wheel fell off RCMP trailer, sparking Lytton, B.C., fire that triggered evacuations

Wheel fell off RCMP trailer, sparking Lytton, B.C., fire that triggered evacuations
Staff Sgt. Kris Clark said in a statement released Thursday that the "equipment failure" that sparked the Izman Creek fire, about 250 kilometres northeast of Vancouver, happened on Tuesday afternoon on Highway 12.

Wheel fell off RCMP trailer, sparking Lytton, B.C., fire that triggered evacuations

B.C. field coroners get $32 an hour to face scenes of death. Some say it's not enough

B.C. field coroners get $32 an hour to face scenes of death. Some say it's not enough
British Columbia field coroner Leena Chandi said the things that she and her colleagues encounter "are not what most people see, and nobody should have to see that."

B.C. field coroners get $32 an hour to face scenes of death. Some say it's not enough

'Uniquely Canadian': Stampede begins with parade led by country star Shania Twain

'Uniquely Canadian': Stampede begins with parade led by country star Shania Twain
Country superstar Shania Twain will saddle up and lead the parade on horseback before performing Saturday at the Scotiabank Saddledome. The Stampede runs until July 13.

'Uniquely Canadian': Stampede begins with parade led by country star Shania Twain