Wednesday, July 1, 2026
ADVT 
National

How it started, how it ended: A chronology of Ontario's ad blitz against U.S. tariffs

Darpan News Desk The Canadian Press, 03 Nov, 2025 02:14 PM
  • How it started, how it ended: A chronology of Ontario's ad blitz against U.S. tariffs

Here is a day-by-day chronology of the controversy over Ontario's advertising campaign against U.S. tariffs on Canadian goods:

Tues., Oct. 14: The office of Ontario Premier Doug Ford says the province will spend $75 million to broadcast an anti-tariff ad in the United States using video of an address by former U.S. president Ronald Reagan, who said in 1987 that in the long run, "such trade barriers hurt every American worker and consumer."

Tues., Oct. 21: A day after the ad airs during a broadcast of a baseball playoff game won by the Toronto Blue Jays, U.S. President Donald Trump says he saw the commercial, adding "if I was Canada I'd take that same ad also."

Thu., Oct. 23: The Ronald Reagan Presidential Foundation and Institute says the ad misrepresents Reagan's remarks and that Ontario did not seek or receive permission to "use and edit the remarks."

Trump says he is ending trade negotiations with Canada over the commercial.

The ad isn't a "fake" as Trump claims, but Reagan's quotes are spliced together from different sections of the original speech. 

Ford's office defends the ad.

Fri., Oct. 24: Trump accuses Canada of "cheating" by saying that Reagan did not like tariffs, which Trump claims the late president "loved."

David McLaughlin and Geoff Norquay, who worked as senior policy advisers for former prime minister Brian Mulroney, say the ad did not misconstrue Reagan's views on trade.

Ford says his government will pull the ad after the weekend, though it's still set to run during the first two games of the World Series.

Manitoba Premier Wab Kinew encourages Ford to keep the ad campaign going, saying Trump's tariffs betray Reagan's legacy.

Sat., Oct. 25: Trump says the U.S. will impose an additional 10 per cent tariff on Canadian goods because Ontario didn't immediately pull down the ad.

Mon., Oct. 27: Ford vows he will "never apologize" for pushing back against hostile trade measures designed to poach jobs from his province.

Fri., Oct. 31: Trump says Prime Minister Mark Carney apologized for the ad but the U.S. president adds that trade talks are not resuming.

Sat., Nov. 1: Carney confirms he apologized to Trump and says he told Ford he didn't think the province should run the ad campaign. 

Sun., Nov. 2: U.S. Treasury Secretary Scott Bessent says the ad amounted to foreign interference in American public policy.

Mon., Nov. 3: Ford says Carney called him "a couple of times" from a trip to Asia to ask him to pull the ad campaign.

Picture Courtesy:  THE CANADIAN PRESS/Laura Proctor

MORE National ARTICLES

Alberta's top public health doctor reminding public to get their measles vaccine

Alberta's top public health doctor reminding public to get their measles vaccine
Alberta's top doctor for public health says officials are working to contain the spread of measles as case counts continue to rise.

Alberta's top public health doctor reminding public to get their measles vaccine

Man charged with assault after police say two officers in Vancouver were set on fire

Man charged with assault after police say two officers in Vancouver were set on fire
A man has been charged after allegedly setting two officers from the Vancouver Police Department on fire earlier this week. 

Man charged with assault after police say two officers in Vancouver were set on fire

Police in Surrey, B.C., say a non-verbal six-year-old was found safe Sunday

Police in Surrey, B.C., say a non-verbal six-year-old was found safe Sunday
Andrew Wallwork with South Fraser Search and Rescue said volunteers went all out to find a non-verbal six-year-old boy who went missing near a park in Surrey, B.C., on Saturday afternoon.

Police in Surrey, B.C., say a non-verbal six-year-old was found safe Sunday

Poilievre promises tougher ethics rules, takes aim at Carney's assets

Poilievre promises tougher ethics rules, takes aim at Carney's assets
Conservative Leader Pierre Poilievre is promising to tighten financial transparency rules for elected officials — and is using that promise to take aim at Liberal Leader Mark Carney.

Poilievre promises tougher ethics rules, takes aim at Carney's assets

Six-year-old dead, two others injured in hit and run in Surrey, B.C.

Six-year-old dead, two others injured in hit and run in Surrey, B.C.
A six-year-old is dead and two other children are injured after a hit and run in Surrey.

Six-year-old dead, two others injured in hit and run in Surrey, B.C.

Poilievre promises justice reform using notwithstanding clause, Carney talks defence

Poilievre promises justice reform using notwithstanding clause, Carney talks defence
Liberal Leader Mark Carney and Conservative Leader Pierre Poilievre are both campaigning in Montreal today and making announcements about defence procurement and justice reform.

Poilievre promises justice reform using notwithstanding clause, Carney talks defence