Sunday, December 21, 2025
ADVT 
National

How it started, how it ended: A chronology of Ontario's ad blitz against U.S. tariffs

Darpan News Desk The Canadian Press, 03 Nov, 2025 02:14 PM
  • How it started, how it ended: A chronology of Ontario's ad blitz against U.S. tariffs

Here is a day-by-day chronology of the controversy over Ontario's advertising campaign against U.S. tariffs on Canadian goods:

Tues., Oct. 14: The office of Ontario Premier Doug Ford says the province will spend $75 million to broadcast an anti-tariff ad in the United States using video of an address by former U.S. president Ronald Reagan, who said in 1987 that in the long run, "such trade barriers hurt every American worker and consumer."

Tues., Oct. 21: A day after the ad airs during a broadcast of a baseball playoff game won by the Toronto Blue Jays, U.S. President Donald Trump says he saw the commercial, adding "if I was Canada I'd take that same ad also."

Thu., Oct. 23: The Ronald Reagan Presidential Foundation and Institute says the ad misrepresents Reagan's remarks and that Ontario did not seek or receive permission to "use and edit the remarks."

Trump says he is ending trade negotiations with Canada over the commercial.

The ad isn't a "fake" as Trump claims, but Reagan's quotes are spliced together from different sections of the original speech. 

Ford's office defends the ad.

Fri., Oct. 24: Trump accuses Canada of "cheating" by saying that Reagan did not like tariffs, which Trump claims the late president "loved."

David McLaughlin and Geoff Norquay, who worked as senior policy advisers for former prime minister Brian Mulroney, say the ad did not misconstrue Reagan's views on trade.

Ford says his government will pull the ad after the weekend, though it's still set to run during the first two games of the World Series.

Manitoba Premier Wab Kinew encourages Ford to keep the ad campaign going, saying Trump's tariffs betray Reagan's legacy.

Sat., Oct. 25: Trump says the U.S. will impose an additional 10 per cent tariff on Canadian goods because Ontario didn't immediately pull down the ad.

Mon., Oct. 27: Ford vows he will "never apologize" for pushing back against hostile trade measures designed to poach jobs from his province.

Fri., Oct. 31: Trump says Prime Minister Mark Carney apologized for the ad but the U.S. president adds that trade talks are not resuming.

Sat., Nov. 1: Carney confirms he apologized to Trump and says he told Ford he didn't think the province should run the ad campaign. 

Sun., Nov. 2: U.S. Treasury Secretary Scott Bessent says the ad amounted to foreign interference in American public policy.

Mon., Nov. 3: Ford says Carney called him "a couple of times" from a trip to Asia to ask him to pull the ad campaign.

Picture Courtesy:  THE CANADIAN PRESS/Laura Proctor

MORE National ARTICLES

Conservatives pitch training reform to address high youth unemployment

Conservatives pitch training reform to address high youth unemployment
Unemployment rose to 14.7 per cent for youth aged 15 to 24 in September, hitting a 15-year high outside the pandemic years.

Conservatives pitch training reform to address high youth unemployment

CBC's five-year plan leans on young people, new Canadians to build audience

CBC's five-year plan leans on young people, new Canadians to build audience
CBC/Radio-Canada says it wants to expand its audience by pitching itself to Canadians who "under-value" its services — or don’t watch, listen to or read its offerings at all.

CBC's five-year plan leans on young people, new Canadians to build audience

B.C. set to open Western Canada's first new medical school in decades

B.C. set to open Western Canada's first new medical school in decades
Applications are being accepted for those wanting to become doctors through Simon Fraser University, in what the British Columbia government says is the first new medical school in Western Canada in decades.

B.C. set to open Western Canada's first new medical school in decades

Early snow in Manitoba makes for messy roads, power outages

Early snow in Manitoba makes for messy roads, power outages
A few thousand Manitoba homes and businesses remained without power Tuesday after a blustery storm on the long weekend.

Early snow in Manitoba makes for messy roads, power outages

Housing minister won't commit to Liberal election promise to cut development fees

Housing minister won't commit to Liberal election promise to cut development fees
The federal housing minister wouldn't commit today to a Liberal election campaign promise to push cities to cut the fees that help fund local infrastructure.

Housing minister won't commit to Liberal election promise to cut development fees

Grizzly bear attacks pair of hikers near Prince George, B.C.

Grizzly bear attacks pair of hikers near Prince George, B.C.
British Columbia's Conservation Officer Service says trails in the McGregor Mountain area, northeast of Prince George, will be closing after two hikers were attacked by a grizzly bear.

Grizzly bear attacks pair of hikers near Prince George, B.C.