Wednesday, July 1, 2026
ADVT 
National

How it started, how it ended: A chronology of Ontario's ad blitz against U.S. tariffs

Darpan News Desk The Canadian Press, 03 Nov, 2025 02:14 PM
  • How it started, how it ended: A chronology of Ontario's ad blitz against U.S. tariffs

Here is a day-by-day chronology of the controversy over Ontario's advertising campaign against U.S. tariffs on Canadian goods:

Tues., Oct. 14: The office of Ontario Premier Doug Ford says the province will spend $75 million to broadcast an anti-tariff ad in the United States using video of an address by former U.S. president Ronald Reagan, who said in 1987 that in the long run, "such trade barriers hurt every American worker and consumer."

Tues., Oct. 21: A day after the ad airs during a broadcast of a baseball playoff game won by the Toronto Blue Jays, U.S. President Donald Trump says he saw the commercial, adding "if I was Canada I'd take that same ad also."

Thu., Oct. 23: The Ronald Reagan Presidential Foundation and Institute says the ad misrepresents Reagan's remarks and that Ontario did not seek or receive permission to "use and edit the remarks."

Trump says he is ending trade negotiations with Canada over the commercial.

The ad isn't a "fake" as Trump claims, but Reagan's quotes are spliced together from different sections of the original speech. 

Ford's office defends the ad.

Fri., Oct. 24: Trump accuses Canada of "cheating" by saying that Reagan did not like tariffs, which Trump claims the late president "loved."

David McLaughlin and Geoff Norquay, who worked as senior policy advisers for former prime minister Brian Mulroney, say the ad did not misconstrue Reagan's views on trade.

Ford says his government will pull the ad after the weekend, though it's still set to run during the first two games of the World Series.

Manitoba Premier Wab Kinew encourages Ford to keep the ad campaign going, saying Trump's tariffs betray Reagan's legacy.

Sat., Oct. 25: Trump says the U.S. will impose an additional 10 per cent tariff on Canadian goods because Ontario didn't immediately pull down the ad.

Mon., Oct. 27: Ford vows he will "never apologize" for pushing back against hostile trade measures designed to poach jobs from his province.

Fri., Oct. 31: Trump says Prime Minister Mark Carney apologized for the ad but the U.S. president adds that trade talks are not resuming.

Sat., Nov. 1: Carney confirms he apologized to Trump and says he told Ford he didn't think the province should run the ad campaign. 

Sun., Nov. 2: U.S. Treasury Secretary Scott Bessent says the ad amounted to foreign interference in American public policy.

Mon., Nov. 3: Ford says Carney called him "a couple of times" from a trip to Asia to ask him to pull the ad campaign.

Picture Courtesy:  THE CANADIAN PRESS/Laura Proctor

MORE National ARTICLES

Five things to know about Prime Minister Mark Carney's new cabinet

Five things to know about Prime Minister Mark Carney's new cabinet
Mark Carney was sworn in Friday as Canada's 24th prime minister in a ceremony in Rideau Hall, alongside his new cabinet. Here are five things to know about the new prime minister's plans and his new cabinet.

Five things to know about Prime Minister Mark Carney's new cabinet

RCMP arrest suspects in shooting in Penticton, B.C.

RCMP arrest suspects in shooting in Penticton, B.C.
Mounties in Penticton say they've arrested the final two suspects in a shooting in the city earlier this month. No one was hurt in the shooting and police say one suspect was taken into custody immediately after the incident on March 6, but two other people escaped. 

RCMP arrest suspects in shooting in Penticton, B.C.

B.C. overdose deaths drop 30 per cent, but researchers point to 'emerging dangers'

B.C. overdose deaths drop 30 per cent, but researchers point to 'emerging dangers'
BC Coroners Service data show nearly half the people who died in January due to unregulated toxic drugs had the depressant bromazolam in their system, which researchers say highlights "emerging dangers" in the illicit drug supply even as deaths decline. The coroners service said Friday that 152 people died of toxic drug overdoses in January, marking four consecutive months that the toll was under 160.

B.C. overdose deaths drop 30 per cent, but researchers point to 'emerging dangers'

Reaction to Mark Carney being sworn in as prime minister

Reaction to Mark Carney being sworn in as prime minister
Mark Carney has been sworn in as Canada's new prime minister, succeeding Justin Trudeau. Here's how some leaders and politicians are reacting to his appointment.

Reaction to Mark Carney being sworn in as prime minister

Eby announces ending of provincial carbon tax, after Carney kills federal version

Eby announces ending of provincial carbon tax, after Carney kills federal version
Premier David Eby said at a news conference in Surrey that legislation is being prepared to repeal the consumer carbon tax during the current legislative session, with sittings scheduled to resume on March 31.

Eby announces ending of provincial carbon tax, after Carney kills federal version

Prime Minister Mark Carney's government terminates consumer carbon price

Prime Minister Mark Carney's government terminates consumer carbon price
Prime Minister Mark Carney's first move after taking office on Friday was to eliminate the consumer carbon price, undoing Justin Trudeau's signature climate policy. Carney addressed members of the media after the Friday afternoon cabinet meeting, saying the government is "focused on action."

Prime Minister Mark Carney's government terminates consumer carbon price