Wednesday, April 24, 2024
ADVT 
National

Inflation chills ice cream truck business

Darpan News Desk The Canadian Press, 02 Aug, 2022 09:45 AM
  • Inflation chills ice cream truck business

VANCOUVER - It's been a scorching summer across much of Canada, but that is cold comfort for ice cream truck operators like Meedo Falou, who says inflation and high fuel costs are melting away his profits.

On a sweltering Thursday morning, the owner of Rainbow Ice Cream in Coquitlam, B.C., pores over a computer spreadsheet and talks to drivers about their routes. 

Some flavours are in short supply, and Falou is focused on efficiency for his fleet of 10 trucks.

The problem is not just high gas prices, said Falou. "Maintenance went up. Truck parts went up. The mechanical parts went up," he said in an interview. 

"Ice cream went up over 60 per cent. We had to jack the price up by a dollar. We couldn't do more because of the consumers. We just want them to be able to afford ice cream."

Steve Christensen, executive director of the North American Ice Cream Association, said vendors are facing a range of challenges.

"Gas prices are up," said Christensen, speaking from Missouri. "So, a lot of everything — cones, cups, different things — anything that needs to be delivered by truck has gone up in price as well."

Ice cream prices usually go up three to five per cent a year, Christensen said.

But he said this year, prices are up 10 to 15 per cent, although that might not be across the entire menu.

Falou said he has tried to keep prices in check.

"You don't make in this business a profit on just one piece," he said. "You make a profit on volumes too. I want (people) to be able to afford to buy ice cream from the ice cream truck. I don't want to give that bad image that the ice cream truck is so expensive, you know."

Falou is hoping to "make just a little bit" without having to dip into his savings as he did during the past two years of the pandemic.

It's been a tough year, said Falou, who shuts Rainbow Ice Cream from the end of September to April each year.

"We were hit by bad weather in the spring. It was the wettest weather in June. So that affects our sales big time. And definitely the profit is a lot less than the previous years."

It's not just local weather. Global climate events affect the ice cream business too, Christensen said.

For example, Madagascar provides about 70 per cent of the world's vanilla, and when there's a storm there, or a short flowering season, it affects the global market.

"Which again, you know, affects ice cream," he said. 

Christensen said old-school ice cream truck vendors are also having to deal with new challenges such as delivery apps and rivals in so-called "ghost kitchens" who lack a storefront but sell ice cream online.

"The overhead (for a ghost kitchen) is very inexpensive. They're using social media to promote their ice cream, they're selling it online and people are coming to pick it up from the kitchen or from a location."

Falou started out driving an ice cream truck in the 1990s, which he called the "golden days" of the business. He said he made a lot more money then.

To overcome the obstacles of apps, weather, gas prices and inflation, Falou said he's hoping there will be a comeback in corporate events and other scheduled bookings, which were cut back during the pandemic but are now returning.

"We did suffer," he said, shaking his head. "We rely a lot on corporate events, birthday parties, parades and weddings and all that. So this year, they're starting to come back. Some of them, not all of them. So hopefully next year we’ll get them all back." 

But gone are the days when an ice cream truck could drum up business by simply driving around and playing a happy tune, said Christensen.

"Ice cream truck owners need to seek out catering opportunities, food truck events, go to office blocks and hospitals and say, 'Hey, we can put on a corporate event for you,'" he said. 

"They need to hustle now a little more than probably they ever had before."

Christensen recalled his first exposure to the ice cream business, listening as a child for the traditional jingle of the truck in his home country of Australia.

"And little Steve Christensen goes and gets some money from Mum’s dresser and goes out and buys the cone with a Flake in it," he said with a laugh.

"I would like to think that people still love those experiences. So, the process of supporting your local ice cream van, I think, is very important because it keeps those memories alive for kids these days."

MORE National ARTICLES

Man charged with aggravated assault after alleged attack on Vancouver police officer

Man charged with aggravated assault after alleged attack on Vancouver police officer
Police say a 52-year-old man has been charged with one count of aggravated assault and remains in hospital with injuries. B.C.'s police watchdog is investigating.

Man charged with aggravated assault after alleged attack on Vancouver police officer

Two of three victims in shooting at Surrey's sports park now dead, say RCMP

Two of three victims in shooting at Surrey's sports park now dead, say RCMP
Police say in a statement that officers were called to the park Saturday where they found three males suffering from gun shot wounds. One of the men died at the scene, while two others were taken to hospital with life-threatening injuries, where the second victim died.

Two of three victims in shooting at Surrey's sports park now dead, say RCMP

One dead, two seriously hurt in South Surrey shooting

One dead, two seriously hurt in South Surrey shooting
The RCMP says despite providing life-saving measures, one of the wounded men died at the scene. Police say the two other victims were taken to hospital suffering from life-threatening injuries.    

One dead, two seriously hurt in South Surrey shooting

Canadian economy holds steady in May

Canadian economy holds steady in May
Real gross domestic product was unchanged in May after a 0.3 per cent expansion in April, Statistics Canada reported Friday. Growth in services-producing industries was offset by a decline in goods-producing industries, the federal agency said.

Canadian economy holds steady in May

Canada expands in-person passport services

Canada expands in-person passport services
Social Development Minister Karina Gould says depending on when the person plans to travel, the application will either be expedited and their passport mailed to them, or their file will be transferred to a local office for printing and pickup.

Canada expands in-person passport services

Deleted bookmark led to child pornography: Crown

Deleted bookmark led to child pornography: Crown
Louise Kenworthy told the B.C. Supreme Court jury trial of Aydin Coban that previous expert testimony showed Todd's name and several online aliases used to harass her were also on devices seized from the home. Coban has pleaded not guilty to extortion, harassment, communication with a young person to commit a sexual offence and possessing child pornography.

Deleted bookmark led to child pornography: Crown

PrevNext