Thursday, May 7, 2026
ADVT 
National

Jobs, economy top voters' priorities at the end of a turbulent 2025: Nanos poll

Darpan News Desk The Canadian Press, 31 Dec, 2025 06:53 PM
  • Jobs, economy top voters' priorities at the end of a turbulent 2025: Nanos poll

A year-end poll from Nanos suggests Canadians will want to see action from the Liberal government on major economic files in the new year.

Just over one in five respondents to the poll published this week said jobs and the economy were the most important national issues — more than double the 10 per cent who listed relations with the United States and President Donald Trump as their top priority.

Inflation, health care and immigration rounded out the top five concerns for Canadians.

A separate Nanos poll, also published this week, indicates consumer confidence is in a firmly neutral position heading into the new year.

For both polls, Nanos surveyed more than 1,000 people in the four weeks leading up to Dec. 26. The pollster cites a margin of error of plus or minus three percentage points, 19 times out of 20.

Chief data scientist Nik Nanos said the economy and U.S. relations jockeyed for top spot in voters' priorities throughout 2025.

While the jobs question took centre stage in the recent polling, he noted that the uncertainty clouding the trade relationship with the U.S. is also feeding into questions about how the economy will perform in 2026.

Nanos said consumers are downbeat about their personal finances, putting them in an "anxious holding pattern" heading into the new year.

What remains to be seen, he said, is whether that anxiety leads Canadians to put off major purchases, setting off a cycle that could hamper the economy next year.

"It's too early to tell. But I think right now, at least, it's a bit of a wait-and-see for many Canadians," Nanos said.

Prime Minister Mark Carney swept to power this year in the spring election in part by positioning himself as the person best equipped to handle Trump and the economic upheaval he has triggered.

In the months that followed the election, he set up new agencies to rapidly build housing and major projects, cut income taxes for most Canadians and deepened federal deficits to focus on capital investments.

While Carney's Liberal government secured an additional two seats before the end of 2025 through Conservative MPs crossing the floor, the party remains one seat shy of majority government status.

If the minority Liberal government is defeated in a confidence vote, that could trigger another federal election.

Nanos polling puts the Liberals ahead of the Conservatives at 38.4 per cent to 34.7 per cent to close out the year. Carney maintains preferred prime minister status at 48.6 per cent, topping the Conservatives' Pierre Poilievre at 27.6 per cent.

Poilievre will face a mandatory leadership review at the Conservative convention in January after the party failed to win the April federal election.

Nanos said that while Canadians want to see action on problems like the cost of housing and groceries, they might at this point be skeptical of any politician promising to fix long-standing cost-of-living woes.

Poilievre and the Conservatives likely hold an edge in voters' minds when it comes to inflation, Nanos said, but Carney is probably still more trusted to negotiate a deal with Trump.

"I think we're talking about a battle of the ballot questions," Nanos said.

"If the focus is on Donald Trump and the Americans, I would expect that Mark Carney will have the upper hand. If the focus is on the rising cost of groceries, the rising costs of housing … that will probably give the advantage to Pierre Poilievre."

With support between the Liberals and Conservatives sitting close to the margin of error, Nanos said the NDP — currently languishing with a 11.3 per cent share of voting intentions — could become a deciding factor in the next election.

The Conservatives will hope to see the NDP revive after its upcoming leadership contest so that the party can court progressive voters away from the Liberals, he said.

With the calendar turning over, many Canadians who were expecting to see results on major economic files like U.S. trade and affordability could start to grow frustrated if they don't believe the Liberals have lived up to the ambitions of their 2025 campaign, Nanos said.

The arrival of 2026 will mark an opportunity for Poilievre to remind voters of outstanding promises Carney made "last year," he said.

"I think what the Carney government has to watch out for (are) grumpy voters who want action and want to see results."

Picture Courtesy: THE CANADIAN PRESS/Adrian Wyld

MORE National ARTICLES

Hotter than average temperatures to last through September

Hotter than average temperatures to last through September
Federal government forecasters also see above-average seasonal temperatures for most of the country over the next three months.

Hotter than average temperatures to last through September

Fire near Vernon, B.C., is being held, with tactical evacuation order lifted

Fire near Vernon, B.C., is being held, with tactical evacuation order lifted
The BC Wildfire Service's online dashboard says in an overnight update that the Boltres Creek fire just south of Vernon is projected to remain in its current perimeter measuring one square kilometre.

Fire near Vernon, B.C., is being held, with tactical evacuation order lifted

A multi-storey building under construction was destroyed by fire, mayor says

A multi-storey building under construction was destroyed by fire, mayor says
Police say they were called to the multi-storey construction site at 4:13 a.m. Sunday after receiving a report of a fire. 

A multi-storey building under construction was destroyed by fire, mayor says

Voters head to the polls in Battle River—Crowfoot as Poilievre seeks return to House

Voters head to the polls in Battle River—Crowfoot as Poilievre seeks return to House
Battle River—Crowfoot was left vacant when Conservative Damien Kurek stepped down shortly after the spring election to make way for his party's leader, Pierre Poilievre, to run for a seat. 

Voters head to the polls in Battle River—Crowfoot as Poilievre seeks return to House

Carney 'disappointed' by Air Canada impasse, urges both sides to reach a deal

Carney 'disappointed' by Air Canada impasse, urges both sides to reach a deal
He is urging both sides to quickly resolve the situation that is causing major travel chaos for Canadian and international travellers.

Carney 'disappointed' by Air Canada impasse, urges both sides to reach a deal

U.S. trade and tariffs on the agenda as Prime Minister Carney, Premier Ford meet

U.S. trade and tariffs on the agenda as Prime Minister Carney, Premier Ford meet
On his way into the meeting, Carney told reporters the pair will focus on aspects of the Canadian economy that "we can control."

U.S. trade and tariffs on the agenda as Prime Minister Carney, Premier Ford meet