Friday, May 8, 2026
ADVT 
National

Jobs, economy top voters' priorities at the end of a turbulent 2025: Nanos poll

Darpan News Desk The Canadian Press, 31 Dec, 2025 06:53 PM
  • Jobs, economy top voters' priorities at the end of a turbulent 2025: Nanos poll

A year-end poll from Nanos suggests Canadians will want to see action from the Liberal government on major economic files in the new year.

Just over one in five respondents to the poll published this week said jobs and the economy were the most important national issues — more than double the 10 per cent who listed relations with the United States and President Donald Trump as their top priority.

Inflation, health care and immigration rounded out the top five concerns for Canadians.

A separate Nanos poll, also published this week, indicates consumer confidence is in a firmly neutral position heading into the new year.

For both polls, Nanos surveyed more than 1,000 people in the four weeks leading up to Dec. 26. The pollster cites a margin of error of plus or minus three percentage points, 19 times out of 20.

Chief data scientist Nik Nanos said the economy and U.S. relations jockeyed for top spot in voters' priorities throughout 2025.

While the jobs question took centre stage in the recent polling, he noted that the uncertainty clouding the trade relationship with the U.S. is also feeding into questions about how the economy will perform in 2026.

Nanos said consumers are downbeat about their personal finances, putting them in an "anxious holding pattern" heading into the new year.

What remains to be seen, he said, is whether that anxiety leads Canadians to put off major purchases, setting off a cycle that could hamper the economy next year.

"It's too early to tell. But I think right now, at least, it's a bit of a wait-and-see for many Canadians," Nanos said.

Prime Minister Mark Carney swept to power this year in the spring election in part by positioning himself as the person best equipped to handle Trump and the economic upheaval he has triggered.

In the months that followed the election, he set up new agencies to rapidly build housing and major projects, cut income taxes for most Canadians and deepened federal deficits to focus on capital investments.

While Carney's Liberal government secured an additional two seats before the end of 2025 through Conservative MPs crossing the floor, the party remains one seat shy of majority government status.

If the minority Liberal government is defeated in a confidence vote, that could trigger another federal election.

Nanos polling puts the Liberals ahead of the Conservatives at 38.4 per cent to 34.7 per cent to close out the year. Carney maintains preferred prime minister status at 48.6 per cent, topping the Conservatives' Pierre Poilievre at 27.6 per cent.

Poilievre will face a mandatory leadership review at the Conservative convention in January after the party failed to win the April federal election.

Nanos said that while Canadians want to see action on problems like the cost of housing and groceries, they might at this point be skeptical of any politician promising to fix long-standing cost-of-living woes.

Poilievre and the Conservatives likely hold an edge in voters' minds when it comes to inflation, Nanos said, but Carney is probably still more trusted to negotiate a deal with Trump.

"I think we're talking about a battle of the ballot questions," Nanos said.

"If the focus is on Donald Trump and the Americans, I would expect that Mark Carney will have the upper hand. If the focus is on the rising cost of groceries, the rising costs of housing … that will probably give the advantage to Pierre Poilievre."

With support between the Liberals and Conservatives sitting close to the margin of error, Nanos said the NDP — currently languishing with a 11.3 per cent share of voting intentions — could become a deciding factor in the next election.

The Conservatives will hope to see the NDP revive after its upcoming leadership contest so that the party can court progressive voters away from the Liberals, he said.

With the calendar turning over, many Canadians who were expecting to see results on major economic files like U.S. trade and affordability could start to grow frustrated if they don't believe the Liberals have lived up to the ambitions of their 2025 campaign, Nanos said.

The arrival of 2026 will mark an opportunity for Poilievre to remind voters of outstanding promises Carney made "last year," he said.

"I think what the Carney government has to watch out for (are) grumpy voters who want action and want to see results."

Picture Courtesy: THE CANADIAN PRESS/Adrian Wyld

MORE National ARTICLES

First Nation disappointed as B.C. court rejects challenge to Mount Polley dam level

First Nation disappointed as B.C. court rejects challenge to Mount Polley dam level
The Xatsull First Nation claimed the province's approval of the plan to raise the level of the dam in B.C.'s Interior by four metres was improper and done without "meaningful" consultation with the nation. 

First Nation disappointed as B.C. court rejects challenge to Mount Polley dam level

Canadians of South Asian heritages contribute to vision for provincial museum

Canadians of South Asian heritages contribute to vision for provincial museum
The Province recently concluded a 12-month engagement to explore the diverse range of perspectives for a vision of a museum and then reported what are shared values and what is unique and distinctive between and within communities' visions.

Canadians of South Asian heritages contribute to vision for provincial museum

Alberta creates accident exclusion zone, fines to curb predatory tow trucks

Alberta creates accident exclusion zone, fines to curb predatory tow trucks
Transportation Minister Devin Dreeshen says concerns have been raised about tow truck drivers showing up at car accidents and pressuring those involved to unnecessarily accept their services.

Alberta creates accident exclusion zone, fines to curb predatory tow trucks

Canadians applying for a Nexus card can no longer choose an 'X' gender marker

Canadians applying for a Nexus card can no longer choose an 'X' gender marker
New applicants and people renewing their membership can apply using a Canadian passport with the "X" gender identifier but will have to select "male" or "female" for their Nexus membership, says a spokesperson for the Canada Border Services Agency.

Canadians applying for a Nexus card can no longer choose an 'X' gender marker

Carney to meet with cabinet, premiers to discuss latest U.S. tariffs

Carney to meet with cabinet, premiers to discuss latest U.S. tariffs
This latest trade war escalation applies only to goods not covered by the Canada-United States-Mexico agreement on free trade, better known as CUSMA.

Carney to meet with cabinet, premiers to discuss latest U.S. tariffs

Conservatives still lead in party fundraising as Liberals close in

Conservatives still lead in party fundraising as Liberals close in
The Tories raised just over $9.1 million in the quarter that ended in June, through donations from more than 82,000 people.

Conservatives still lead in party fundraising as Liberals close in