Friday, May 8, 2026
ADVT 
National

Jobs, economy top voters' priorities at the end of a turbulent 2025: Nanos poll

Darpan News Desk The Canadian Press, 31 Dec, 2025 06:53 PM
  • Jobs, economy top voters' priorities at the end of a turbulent 2025: Nanos poll

A year-end poll from Nanos suggests Canadians will want to see action from the Liberal government on major economic files in the new year.

Just over one in five respondents to the poll published this week said jobs and the economy were the most important national issues — more than double the 10 per cent who listed relations with the United States and President Donald Trump as their top priority.

Inflation, health care and immigration rounded out the top five concerns for Canadians.

A separate Nanos poll, also published this week, indicates consumer confidence is in a firmly neutral position heading into the new year.

For both polls, Nanos surveyed more than 1,000 people in the four weeks leading up to Dec. 26. The pollster cites a margin of error of plus or minus three percentage points, 19 times out of 20.

Chief data scientist Nik Nanos said the economy and U.S. relations jockeyed for top spot in voters' priorities throughout 2025.

While the jobs question took centre stage in the recent polling, he noted that the uncertainty clouding the trade relationship with the U.S. is also feeding into questions about how the economy will perform in 2026.

Nanos said consumers are downbeat about their personal finances, putting them in an "anxious holding pattern" heading into the new year.

What remains to be seen, he said, is whether that anxiety leads Canadians to put off major purchases, setting off a cycle that could hamper the economy next year.

"It's too early to tell. But I think right now, at least, it's a bit of a wait-and-see for many Canadians," Nanos said.

Prime Minister Mark Carney swept to power this year in the spring election in part by positioning himself as the person best equipped to handle Trump and the economic upheaval he has triggered.

In the months that followed the election, he set up new agencies to rapidly build housing and major projects, cut income taxes for most Canadians and deepened federal deficits to focus on capital investments.

While Carney's Liberal government secured an additional two seats before the end of 2025 through Conservative MPs crossing the floor, the party remains one seat shy of majority government status.

If the minority Liberal government is defeated in a confidence vote, that could trigger another federal election.

Nanos polling puts the Liberals ahead of the Conservatives at 38.4 per cent to 34.7 per cent to close out the year. Carney maintains preferred prime minister status at 48.6 per cent, topping the Conservatives' Pierre Poilievre at 27.6 per cent.

Poilievre will face a mandatory leadership review at the Conservative convention in January after the party failed to win the April federal election.

Nanos said that while Canadians want to see action on problems like the cost of housing and groceries, they might at this point be skeptical of any politician promising to fix long-standing cost-of-living woes.

Poilievre and the Conservatives likely hold an edge in voters' minds when it comes to inflation, Nanos said, but Carney is probably still more trusted to negotiate a deal with Trump.

"I think we're talking about a battle of the ballot questions," Nanos said.

"If the focus is on Donald Trump and the Americans, I would expect that Mark Carney will have the upper hand. If the focus is on the rising cost of groceries, the rising costs of housing … that will probably give the advantage to Pierre Poilievre."

With support between the Liberals and Conservatives sitting close to the margin of error, Nanos said the NDP — currently languishing with a 11.3 per cent share of voting intentions — could become a deciding factor in the next election.

The Conservatives will hope to see the NDP revive after its upcoming leadership contest so that the party can court progressive voters away from the Liberals, he said.

With the calendar turning over, many Canadians who were expecting to see results on major economic files like U.S. trade and affordability could start to grow frustrated if they don't believe the Liberals have lived up to the ambitions of their 2025 campaign, Nanos said.

The arrival of 2026 will mark an opportunity for Poilievre to remind voters of outstanding promises Carney made "last year," he said.

"I think what the Carney government has to watch out for (are) grumpy voters who want action and want to see results."

Picture Courtesy: THE CANADIAN PRESS/Adrian Wyld

MORE National ARTICLES

Vancouver approves expanded liquor service hours to support local economy and vibrant nightlife

Vancouver approves expanded liquor service hours to support local economy and vibrant nightlife
Updates to the liquor policy follow engagement with the those who live, work and play in Vancouver, the Vancouver Police Department (VPD), hospitality industry leaders, business improvement associations, and community serving organizations

Vancouver approves expanded liquor service hours to support local economy and vibrant nightlife

Three workers trapped in B.C.'s Red Chris mine have air, food, water, operator says

Three workers trapped in B.C.'s Red Chris mine have air, food, water, operator says
The statement from Newmont Corp. said it was working to assemble specialist teams from nearby mine sites to respond to the accident that occurred Tuesday.

Three workers trapped in B.C.'s Red Chris mine have air, food, water, operator says

Police investigate 'suspicious' death of care home patient in Abbotsford, B.C.

Police investigate 'suspicious' death of care home patient in Abbotsford, B.C.
The Abbotsford Police Department says the local hospital called police about two patients who had been transferred from Menno Home while experiencing "medical emergencies that raised concerns due to their suspicious nature."

Police investigate 'suspicious' death of care home patient in Abbotsford, B.C.

Ottawa threatens to pull Toronto's housing funding over sixplex decision

Ottawa threatens to pull Toronto's housing funding over sixplex decision
In a letter to Toronto Mayor Olivia Chow dated Monday, Robertson wrote that he's disappointed by a recent decision to limit where builders can put up to six housing units on a lot.

Ottawa threatens to pull Toronto's housing funding over sixplex decision

Hispanic Canadian Chamber of Commerce and Western Community College Sign Strategic MOU to Empower Hispanic Students and Entrepreneurs

Hispanic Canadian Chamber of Commerce and Western Community College Sign Strategic MOU to Empower Hispanic Students and Entrepreneurs
The agreement was formally signed at a ceremony held at Western Community College in Surrey’s Health & Technology District on July 22.

Hispanic Canadian Chamber of Commerce and Western Community College Sign Strategic MOU to Empower Hispanic Students and Entrepreneurs

Lawyer says tenants 'crushed' by court ruling they must leave B.C. mobile home park

Lawyer says tenants 'crushed' by court ruling they must leave B.C. mobile home park
Chief Ron Sam says most the Nation's members can't live on the reserve due to lack of housing, and the Songhees Nation's government gave residents of the mobile home park three years notice to relocate "to make way for urgently needed community housing." 

Lawyer says tenants 'crushed' by court ruling they must leave B.C. mobile home park