Saturday, May 9, 2026
ADVT 
National

Jobs, economy top voters' priorities at the end of a turbulent 2025: Nanos poll

Darpan News Desk The Canadian Press, 31 Dec, 2025 06:53 PM
  • Jobs, economy top voters' priorities at the end of a turbulent 2025: Nanos poll

A year-end poll from Nanos suggests Canadians will want to see action from the Liberal government on major economic files in the new year.

Just over one in five respondents to the poll published this week said jobs and the economy were the most important national issues — more than double the 10 per cent who listed relations with the United States and President Donald Trump as their top priority.

Inflation, health care and immigration rounded out the top five concerns for Canadians.

A separate Nanos poll, also published this week, indicates consumer confidence is in a firmly neutral position heading into the new year.

For both polls, Nanos surveyed more than 1,000 people in the four weeks leading up to Dec. 26. The pollster cites a margin of error of plus or minus three percentage points, 19 times out of 20.

Chief data scientist Nik Nanos said the economy and U.S. relations jockeyed for top spot in voters' priorities throughout 2025.

While the jobs question took centre stage in the recent polling, he noted that the uncertainty clouding the trade relationship with the U.S. is also feeding into questions about how the economy will perform in 2026.

Nanos said consumers are downbeat about their personal finances, putting them in an "anxious holding pattern" heading into the new year.

What remains to be seen, he said, is whether that anxiety leads Canadians to put off major purchases, setting off a cycle that could hamper the economy next year.

"It's too early to tell. But I think right now, at least, it's a bit of a wait-and-see for many Canadians," Nanos said.

Prime Minister Mark Carney swept to power this year in the spring election in part by positioning himself as the person best equipped to handle Trump and the economic upheaval he has triggered.

In the months that followed the election, he set up new agencies to rapidly build housing and major projects, cut income taxes for most Canadians and deepened federal deficits to focus on capital investments.

While Carney's Liberal government secured an additional two seats before the end of 2025 through Conservative MPs crossing the floor, the party remains one seat shy of majority government status.

If the minority Liberal government is defeated in a confidence vote, that could trigger another federal election.

Nanos polling puts the Liberals ahead of the Conservatives at 38.4 per cent to 34.7 per cent to close out the year. Carney maintains preferred prime minister status at 48.6 per cent, topping the Conservatives' Pierre Poilievre at 27.6 per cent.

Poilievre will face a mandatory leadership review at the Conservative convention in January after the party failed to win the April federal election.

Nanos said that while Canadians want to see action on problems like the cost of housing and groceries, they might at this point be skeptical of any politician promising to fix long-standing cost-of-living woes.

Poilievre and the Conservatives likely hold an edge in voters' minds when it comes to inflation, Nanos said, but Carney is probably still more trusted to negotiate a deal with Trump.

"I think we're talking about a battle of the ballot questions," Nanos said.

"If the focus is on Donald Trump and the Americans, I would expect that Mark Carney will have the upper hand. If the focus is on the rising cost of groceries, the rising costs of housing … that will probably give the advantage to Pierre Poilievre."

With support between the Liberals and Conservatives sitting close to the margin of error, Nanos said the NDP — currently languishing with a 11.3 per cent share of voting intentions — could become a deciding factor in the next election.

The Conservatives will hope to see the NDP revive after its upcoming leadership contest so that the party can court progressive voters away from the Liberals, he said.

With the calendar turning over, many Canadians who were expecting to see results on major economic files like U.S. trade and affordability could start to grow frustrated if they don't believe the Liberals have lived up to the ambitions of their 2025 campaign, Nanos said.

The arrival of 2026 will mark an opportunity for Poilievre to remind voters of outstanding promises Carney made "last year," he said.

"I think what the Carney government has to watch out for (are) grumpy voters who want action and want to see results."

Picture Courtesy: THE CANADIAN PRESS/Adrian Wyld

MORE National ARTICLES

Texas flood to create safety planning 'ripple effect' at Canadian camps: organizers

"I would be shocked if there aren't a lot of people that are looking at this and taking pause, even reflecting on their own policies," said Brad Halsey, an Alberta summer camp director and board vice chair of the Alberta Camping Association.

Texas flood to create safety planning 'ripple effect' at Canadian camps: organizers

One of two student pilots killed in Manitoba crash was from India: consulate office

One of two student pilots killed in Manitoba crash was from India: consulate office
The consulate general of India in Toronto, in a social media post, identifies the man as Sreehari Sukesh.

One of two student pilots killed in Manitoba crash was from India: consulate office

Defence expected to find operational savings even as budget balloons: Ottawa

Defence expected to find operational savings even as budget balloons: Ottawa
Finance Minister François-Philippe Champagne sent letters to ministers on Monday asking them to find savings of 7.5 per cent in their budgets starting in fiscal 2026.

Defence expected to find operational savings even as budget balloons: Ottawa

Alberta has highest measles cases per capita in North America as summer travel gets underway

Alberta has highest measles cases per capita in North America as summer travel gets underway
The province’s former chief medical officers of health Dr. Mark Joffe says that’s twice the rate of confirmed cases in Ontario.

Alberta has highest measles cases per capita in North America as summer travel gets underway

The Conservative party raised a record amount in 2024 — and spent even more

The Conservative party raised a record amount in 2024 — and spent even more
The Tories brought in $42 million in donations and another $5 million in membership fees last year.

The Conservative party raised a record amount in 2024 — and spent even more

Fire sparked by RCMP trailer near Lytton, B.C., is being held and will be downgraded

Fire sparked by RCMP trailer near Lytton, B.C., is being held and will be downgraded
The BC Wildfire Service says the change is due to "significant efforts" of firefighters with the help of favourable weather, which means the Izman Creek blaze will no longer be considered a wildfire of note.

Fire sparked by RCMP trailer near Lytton, B.C., is being held and will be downgraded