Tuesday, May 5, 2026
ADVT 
National

Jobs, economy top voters' priorities at the end of a turbulent 2025: Nanos poll

Darpan News Desk The Canadian Press, 31 Dec, 2025 06:53 PM
  • Jobs, economy top voters' priorities at the end of a turbulent 2025: Nanos poll

A year-end poll from Nanos suggests Canadians will want to see action from the Liberal government on major economic files in the new year.

Just over one in five respondents to the poll published this week said jobs and the economy were the most important national issues — more than double the 10 per cent who listed relations with the United States and President Donald Trump as their top priority.

Inflation, health care and immigration rounded out the top five concerns for Canadians.

A separate Nanos poll, also published this week, indicates consumer confidence is in a firmly neutral position heading into the new year.

For both polls, Nanos surveyed more than 1,000 people in the four weeks leading up to Dec. 26. The pollster cites a margin of error of plus or minus three percentage points, 19 times out of 20.

Chief data scientist Nik Nanos said the economy and U.S. relations jockeyed for top spot in voters' priorities throughout 2025.

While the jobs question took centre stage in the recent polling, he noted that the uncertainty clouding the trade relationship with the U.S. is also feeding into questions about how the economy will perform in 2026.

Nanos said consumers are downbeat about their personal finances, putting them in an "anxious holding pattern" heading into the new year.

What remains to be seen, he said, is whether that anxiety leads Canadians to put off major purchases, setting off a cycle that could hamper the economy next year.

"It's too early to tell. But I think right now, at least, it's a bit of a wait-and-see for many Canadians," Nanos said.

Prime Minister Mark Carney swept to power this year in the spring election in part by positioning himself as the person best equipped to handle Trump and the economic upheaval he has triggered.

In the months that followed the election, he set up new agencies to rapidly build housing and major projects, cut income taxes for most Canadians and deepened federal deficits to focus on capital investments.

While Carney's Liberal government secured an additional two seats before the end of 2025 through Conservative MPs crossing the floor, the party remains one seat shy of majority government status.

If the minority Liberal government is defeated in a confidence vote, that could trigger another federal election.

Nanos polling puts the Liberals ahead of the Conservatives at 38.4 per cent to 34.7 per cent to close out the year. Carney maintains preferred prime minister status at 48.6 per cent, topping the Conservatives' Pierre Poilievre at 27.6 per cent.

Poilievre will face a mandatory leadership review at the Conservative convention in January after the party failed to win the April federal election.

Nanos said that while Canadians want to see action on problems like the cost of housing and groceries, they might at this point be skeptical of any politician promising to fix long-standing cost-of-living woes.

Poilievre and the Conservatives likely hold an edge in voters' minds when it comes to inflation, Nanos said, but Carney is probably still more trusted to negotiate a deal with Trump.

"I think we're talking about a battle of the ballot questions," Nanos said.

"If the focus is on Donald Trump and the Americans, I would expect that Mark Carney will have the upper hand. If the focus is on the rising cost of groceries, the rising costs of housing … that will probably give the advantage to Pierre Poilievre."

With support between the Liberals and Conservatives sitting close to the margin of error, Nanos said the NDP — currently languishing with a 11.3 per cent share of voting intentions — could become a deciding factor in the next election.

The Conservatives will hope to see the NDP revive after its upcoming leadership contest so that the party can court progressive voters away from the Liberals, he said.

With the calendar turning over, many Canadians who were expecting to see results on major economic files like U.S. trade and affordability could start to grow frustrated if they don't believe the Liberals have lived up to the ambitions of their 2025 campaign, Nanos said.

The arrival of 2026 will mark an opportunity for Poilievre to remind voters of outstanding promises Carney made "last year," he said.

"I think what the Carney government has to watch out for (are) grumpy voters who want action and want to see results."

Picture Courtesy: THE CANADIAN PRESS/Adrian Wyld

MORE National ARTICLES

Canada adds surprise 60,000 jobs in September, unemployment rate steady at 7.1%

Canada adds surprise 60,000 jobs in September, unemployment rate steady at 7.1%
Economists had called for a gain of just 5,000 jobs in September, coming off losses of more than 100,000 positions over the previous two months.

Canada adds surprise 60,000 jobs in September, unemployment rate steady at 7.1%

Carney says renegotiating CUSMA likely won't resolve all trade issues with U.S.

Carney says renegotiating CUSMA likely won't resolve all trade issues with U.S.
Prime Minister Mark Carney says it's clear the U.S. will keep targeting certain sectors with tariffs even after the renegotiation of the Canada-U.S.-Mexico Agreement on trade.

Carney says renegotiating CUSMA likely won't resolve all trade issues with U.S.

Eight protesters arrested after allegedly breaking into MP's office: Toronto police

Eight protesters arrested after allegedly breaking into MP's office: Toronto police
Toronto police say eight people have been arrested after they allegedly broke into the office of a member of Parliament and refused to leave as part of a protest Thursday morning.

Eight protesters arrested after allegedly breaking into MP's office: Toronto police

Mail delivery set to resume as Canada Post workers to switch to rotating strikes

Mail delivery set to resume as Canada Post workers to switch to rotating strikes
Mail delivery is set to resume on a limited basis after the union representing Canada Post employees announced it would transition from a countrywide strike to rotating stoppages starting Saturday morning.

Mail delivery set to resume as Canada Post workers to switch to rotating strikes

Woman attacked by bear while walking dog in Squamish, B.C., wildlife area

Woman attacked by bear while walking dog in Squamish, B.C., wildlife area
British Columbia's Conservation Officer Service is warning residents after a bear attack this week in the Squamish area north of Vancouver.

Woman attacked by bear while walking dog in Squamish, B.C., wildlife area

MP warns against further Indian Act changes before proper study in House of Commons

MP warns against further Indian Act changes before proper study in House of Commons
A Liberal MP is warning a Senate committee studying changes to the Indian Act that it might end up doing more harm than good if it pursues changes to the Indian Act that were never endorsed by MPs.

MP warns against further Indian Act changes before proper study in House of Commons