National

McDonald's Canada Has No Plans For All-day Breakfast After American Launch

The Canadian Press, 02 Sep, 2015 12:30 PM

TORONTO — McDonald's Canada has bad news for those looking to get their Egg McMuffin fix past 11 a.m.

Spokeswoman Lisa Hutniak said the company has no plans to launch all-day breakfast, despite the brand's announcement that its American restaurants will introduce the option on Oct. 6.

Hutniak said they are keeping a close eye on the nationwide experiment by the Americans and are always looking to meet the needs and wants of their customers.

McDonald's ran a pilot program of all-day breakfast in select American markets earlier this year.

New CEO Steve Easterbrook is looking to make his mark at the fast-food giant, where sales have faltered as consumers seek out fast food beyond the burger.

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