TORONTO — Rogers Communications (TSX:RCI.B) is expanding its flat-rate roaming strategy for wireless users to Europe.
The telecom says it will begin offering the service in 35 European countries starting next Wednesday.
The rollout comes after the Rogers' Roam Like Home plan launched for the United States last November. Chief executive Guy Laurence says the U.S. package has seen more than a million customers sign up.
Like its U.S. plan, Rogers customers can opt into the program by texting the word "travel" to 222 before they leave or once they arrive in Europe to activate the discount, and will then be charged $10 per day to a maximum of $100 a month.
Roaming in the United States costs $5 per day to a maximum of $50 a month.
Wireless carriers have faced many complaints from subscribers who say they've unknowingly driven up their wireless bill by hundreds and sometimes even thousands of dollars when they've used their data plans outside Canada.
