Friday, July 25, 2025
ADVT 
Tech

Opinion: Trash is not ugly

Shilpa Raina, IANS, 16 Apr, 2014 02:23 PM
    How would it look if the worn out motherboard of a computer becomes your coaster or the headlight of a bike turns into your desk lamp or tyre tube used as a wallet and the door of an old refrigerator as the centre table of your room? This is not wild imagination but creative ways of using scrap and making it look chic.
     
    Recycling and reuse have become quite a trend as many entrepreneurs found innovative ways to make "ugly look beautiful". Now, upcycling is fast catching up. It involves converting discarded material or waste into useful products or something that is eye-catching and user-friendly.
     
    "There are two aspects to recycling: downcycling and upcycling. Downcycling is recycling an existing product to make the same product out of it, which is of lower value and quality. Through upcycling you move up the value chain and come to realise that trash is not ugly," Madhvi Khaitan, founder and director of WorkshopQ, told IANS.
     
    She along with Radhika Khaitan (no kin) began their online portal in April 2010 driven by the bug of creating awareness and contributing to the environment.
     
    They churn out quirky and innovative products like trays, coasters, photoframes, placemats, pen stands, card-holders, tissue boxes, lamps, chandeliers, mirrors and office accessories - all from scrap. The products are priced between Rs. 50 and Rs.7,000.
     
    Radhika said their emphasis is on the utility of the product.
     
    "We have to think out-of-the-box to lure people," she said.
     
    According to Natasha Bohra, founder of Chromakey, scrap needs a lot of treatment and thinking.
     
    "The designers have to experiment and come up with the final product after many hits and misses. The competition is growing in this niche segment; so brainstorming is necessary," Bohra told IANS over the phone from Mumbai.
     
    "Usually we throw away scrap but if one looks at it in a creative manner it can be turned chic. This is what we are doing. Making ugly look beautiful," she added.
     
    Chromakey offers desklamps made of motorbike headlights, coasters made of worn out motherboards, et al. The products are priced between Rs.500 and Rs. 30,000.
     
    Taking this green movement a step forward is Vimlendu Jha, who has opened an office entirely made out of waste.
     
    Jha is the founder of Swechha, an NGO involved in environmental and social development issues and greenthegap.com, its eco-fashion arm.
     
    "Save is just a word that is restricted to our heads. How many of us are actually making efforts to clean our environment? When you think of scrap, you think of a dustbin and the foul smell that comes along with it. So, the challenge for us is not to make a product, but to think about its utility," said Jha whose greenthegap.com acts as a platform for other eco-friendly websites to market their products.
     
    Everything in Jha's new office, ranging from storage space and partitions to lamp shades, is made out of trash. From cassette covers and paint boxes, to bicycle and motorbike parts, the NGO has used them all for decoration.
     
    The two-storey office spread over a 36,000 sq foot area cost Rs.300,000. It would have otherwise cost Rs.15 lakh.
     
    Thanks to the organised scrap market in the country, there are no hassles in sourcing raw material.
     
    "There are waste dealers in Malviya Nagar and scrap markets in Seelampur and Sadar Bazar. If one needs to buy tyres in bulk, that too is easy. Basically, there are different markets for different materials," Jha explained.
     
    All these innovators faced one common problem: Convincing people to buy their products.
     
    "There are pre-conceived notions about eco-friendly products and the mindset that 'if this is made from scrap, then why should we pay for it' are the biggest obstacles we once dealt with," said Madhvi.
     
    Things however soon changed.
     
    "The only way out to change this was our stylish designs and proving to people that being eco-friendly can also mean lots of fun. This process will definitely take time, but we feel that India is soon going to be on the same level as the western countries when it comes to green products," Madhvi added.

    MORE Tech ARTICLES

    Turkey bans Twitter

    Turkey bans Twitter
    Turkey has banned social networking site Twitter, media reported. The ban came to light when Twitter users, trying to log on to their accounts, were redirected to a statement by Turkey's telecommunications regulator instead, BBC reported

    Turkey bans Twitter

    Australia eases visa laws for Indian, Chinese students

    Australia eases visa laws for Indian, Chinese students
    In a significant reform of the immigration laws affecting international students, Australia has eased the financial requirements for the visa applicants from "high risk" countries like India, China and Pakistan.

    Australia eases visa laws for Indian, Chinese students

    How do people stay slim despite eating 'fat' food?

    How do people stay slim despite eating 'fat' food?
    Your closest pal or colleague may eat the same high-calorie food that you gulp down but know how he/she stays slim and trim while you keep on adding extra kilos around your waist?

    How do people stay slim despite eating 'fat' food?

    Believe it! Humans can smell 1 trillion odours

    Believe it! Humans can smell 1 trillion odours
    From freshly baked pizza or popped popcorns in a cinema theatre to fresh sea breeze or wet paint at home, our nose can actually distinguish at least one trillion different odours.

    Believe it! Humans can smell 1 trillion odours

    Obese? Blame it on fat cells' expansion

    Obese? Blame it on fat cells' expansion
    You have heard about obesity or accumulation of fat but do you know that nutrition is not the only factor driving obesity in our kids? According to researchers, the mechanics of 'cellular expansion' plays a pivotal role in fat production.

    Obese? Blame it on fat cells' expansion

    This 'smart lens' will give you night vision

    This 'smart lens' will give you night vision
    What about wearing a contact lens that can let you see things in the dark? A smart contact lens is in the offing that could give its wearer infra-red 'night vision'.

    This 'smart lens' will give you night vision