Michelin star chef Vikas Khanna, who features in a digital film which captures a social experiment to highlight the issue of hunger amongst children, says everyone needs to come forward to help battle the hunger and malnutrition problems faced by the underprivileged in the country.
"The problem of hunger and malnutrition in India cannot be solved overnight. If each of us take a step forward to help the underprivileged children, I believe we can take a big leap towards ensuring no child goes to bed hungry," Khanna said in a statement.
Also a filmmaker himself, Khanna is in support of the Quaker Feed a Child initiative, and he is happy to "raise awareness for this important and heart-wrenching issue".
To this end, Quaker India has released digital film "The Last Meal", produced in association with Culture Machine.
It shows a real-life social experiment conducted on the streets of Mumbai, wherein people talk about their love for food and yet struggling to remember their most recent meal, and in contrast, there are children from underprivileged backgrounds immediately recalling their last meal, with some even stating that they hadn't eaten anything.
The film, available on Culture Machine's digital platform Being Indian, ends poignantly with some of the children requesting for a meal as they are hungry.
Khanna makes a call to action to all viewers to make their New Year special by feeding a hungry child.
According to Nobel Dhingra, Brand head - Quaker, PepsiCo India, the idea behind the initiative is based on a thought that urges people to make every festival or occasion more meaningful by simply pledging a fistful of nutrition to feed a child.