Akshay Kumar, Radhika Apte and Sonam Kapoor starrer PadMan’s unique promotion strategy seems to be working well. Yes, we are talking about the ‘PadMan Challenge’.
From Varun Dhawan and Anushka Sharma to Sonam Kapoor’s rumoured beau Anand Ahuja and many more have shared pictures posing with a sanitary pad.
The inspiration behind PadMan, Arunachalam Muruganantham, a social entrepreneur who invented the machine for manufacturing low-cost sanitary pads, initiated a #PadManChallenge on social media. In the challenge, one has to click a photo with a sanitary pad and post it online while tagging other people who you want to take up the challenge next.
The challenge was kicked off by Arunachalam Muruganantham, Akshay Kumar, Radhika Apte and Sonam Kapoor and producer Twinkle Khanna themselves.
Arjun Kapoor, Ayushmann Khurrana, Swara Bhaskar, Sophia Choudry, Dia Mirza, Aamir Khan, Alia Bhatt, Shabana Azmi, Anil Kapoor and Rajkummar Rao soon followed and were seen joining the list of stars too, taking the challenge ahead.
Just hanging around in the gym.. with a pad :) no biggie! Thank you @akshaykumar for the challenge.. I shall challenge my fellow gym-ers @YasminBodyImage @Sophie_Choudry & @impoornapatel #PadManChallenge pic.twitter.com/xHLaSwt39Q
— Alia Bhatt (@aliaa08) February 2, 2018
Thank you for tagging me @murugaofficial
— Akshay Kumar (@akshaykumar) February 2, 2018
Yes, that’s a Pad in my hand & there's nothing to be ashamed about. It's natural! Period. #PadManChallenge
Copy, Paste this & Challenge your friends to take a photo with a Pad!
Here I am Challenging @deepikapadukone @imVkohli @aliaa08 pic.twitter.com/KperUmkSGw
Thank you for tagging me @murugaofficial
— Twinkle Khanna (@mrsfunnybones) February 2, 2018
Yes, that’s a Pad in my hand & there's nothing to be ashamed about. It's natural! Period. #PadManChallenge
Copy, Paste this & Challenge your friends to take a photo with a Pad!
Here I am Challenging @aamir_khan @AzmiShabana @hvgoenka pic.twitter.com/QXYBwVfYV0
Thank you @murugaofficial for the #PadManChallenge ! Yes that’s a Pad in my hand & I don’t feel weird. It's natural, Period!
— Sonam Kapoor (@sonamakapoor) February 3, 2018
Copy, Paste this & Challenge your friends to take a photo with a Pad!
Here I am Challenging @ReallySwara @Asli_Jacqueline @arjunk26 pic.twitter.com/nk9d7dTu61
Thank you @mrsfunnybones
— Aamir Khan (@aamir_khan) February 2, 2018
Yes, that’s a Pad in my hand & there's nothing to be ashamed about. It's natural! Period. #PadManChallenge. Copy, Paste this & Challenge your friends to take a photo with a Pad. Here I am Challenging @SrBachchan , @iamsrk & @BeingSalmanKhan pic.twitter.com/lY7DEevDmD
@mrsfunnybones Its weird! Am teying to send the accompanying tweet to this photo since yesterday but it just refuses to go thru either together or separately !!!! https://t.co/YgQpvI5CIG
— Azmi Shabana (@AzmiShabana) February 3, 2018
The aim of 'PadMan Challenge' is to make menstruation a topic, as Twinkle Khanna said in her Oxford address to promote PadMan, which she produces.
Akshay Kumar, who plays the lead role in PadMan, had tagged Alia Bhatt, Deepika Padukone and Virat Kohli, but so far, Virat hasn't completed the task.
These are some other celebs posing with a sanitary napkin in the 'PadMan Challenge'.
