Friday, April 10, 2026
ADVT 
Bollywood

'Sonali Cable' makers in promotion dilemma

Darpan News Desk IANS, 17 Sep, 2014 07:11 AM
  • 'Sonali Cable' makers in promotion dilemma
With a change in release date, makers of "Sonali Cable" are facing a crisis over getting adequate time from the movie's lead actress Rhea Chakraborty for the promotions.
 
"Sonali Cable", directed by Charudutt Acharya and produced under the banner of Ramesh Sippy Entertainment in association with Bombay Mania Production Pvt. Ltd., will now hit the screens Oct 17 - a week after it was initially scheduled for release.
 
Filmmaker Rohan Sippy of Ramesh Sippy Entertainment says they had been talking about changing the film's release date since a few weeks back.
 
"We had intimated the talents (actors) about the same. They had been told we'd be needing time, especially in the last one week before the film's release. 
 
But it's strange now that Rhea's management is not reverting to us with her time. She plays the title character and we are unable to fix the promotion schedule," Sippy told IANS.
 
He said that when a superstar like Shah Rukh Khan is going all out to promote his films on different mediums, "younger actors" should make themselves available to help their films' producers in creating a visibility for them.
 
Now they are awaiting a thumbs up from Rhea, who will reportedly be busy shooting for Yash Raj Films' (YRF) "Bank Chor" on the dates that she's required to be available for "Sonali Cable" promotions.
 
However, she will do her very best to promote "Sonali Cable" and do all that is required of her, Rhea's spokesperson from Yash Raj Films said in a statement.
 
"Yes, 'Sonali Cable' has shifted to a new date and while it is a very big and important film for Rhea, there are several contractual commitments that she has, which were finalised months in advance. 'Bank Chor', where she plays the lead opposite Riteish Deshmukh is just one of them," the spokesperson added.

MORE Bollywood ARTICLES

I was misquoted: Esha on warning her family against 'Humshakals'

I was misquoted: Esha on warning her family against 'Humshakals'
Esha Gupta, who was recently reported as having said that she warned her family not to watch her film "Humshakals" as they won't be able to bear it, said she was misquoted.

I was misquoted: Esha on warning her family against 'Humshakals'

Work never stops for Yo Yo Honey Singh

Work never stops for Yo Yo Honey Singh
Star rapper Yo Yo Honey Singh has been travelling for his concerts and music video shoots, but that's not affected his work on his upcoming TV debut "India's Raw Star".

Work never stops for Yo Yo Honey Singh

'Singham Returns' first poster, trailer soon

'Singham Returns' first poster, trailer soon
The first look of "Singham Returns" will be out soon for fans to sample what the "Singham" sequel would be like. The poster and trailer of the Ajay Devgn-starrer will be out July 7 and July 11 respectively.

'Singham Returns' first poster, trailer soon

Priyanka Chopra's singing success inspires Alia

Priyanka Chopra's singing success inspires Alia
For Alia Bhatt, actress Priyanka Chopra is an inspiration and she feels confident that even she can cut an international album one day.

Priyanka Chopra's singing success inspires Alia

'Ek Villain' rakes in Rs.77 crore in one week

'Ek Villain' rakes in Rs.77 crore in one week
Going by the box office collection of “Ek Villain”, audiences seems to have accepted Sidharth Malhotra and Riteish Deshmukh, who generally play the good guys on the big screen, as the baddies!

'Ek Villain' rakes in Rs.77 crore in one week

SRK wishes newcomer Armaan 'happy first step'

SRK wishes newcomer Armaan 'happy first step'
Armaan Jain is the latest star kid to join Bollywood and superstar Shah Rukh Khan has showered him with blessings for his debut film “Lekar Hum Deewana Dil" that hit the screens Friday.

SRK wishes newcomer Armaan 'happy first step'