Thursday, April 9, 2026
ADVT 
Bollywood

'Sonali Cable' makers in promotion dilemma

Darpan News Desk IANS, 17 Sep, 2014 07:11 AM
  • 'Sonali Cable' makers in promotion dilemma
With a change in release date, makers of "Sonali Cable" are facing a crisis over getting adequate time from the movie's lead actress Rhea Chakraborty for the promotions.
 
"Sonali Cable", directed by Charudutt Acharya and produced under the banner of Ramesh Sippy Entertainment in association with Bombay Mania Production Pvt. Ltd., will now hit the screens Oct 17 - a week after it was initially scheduled for release.
 
Filmmaker Rohan Sippy of Ramesh Sippy Entertainment says they had been talking about changing the film's release date since a few weeks back.
 
"We had intimated the talents (actors) about the same. They had been told we'd be needing time, especially in the last one week before the film's release. 
 
But it's strange now that Rhea's management is not reverting to us with her time. She plays the title character and we are unable to fix the promotion schedule," Sippy told IANS.
 
He said that when a superstar like Shah Rukh Khan is going all out to promote his films on different mediums, "younger actors" should make themselves available to help their films' producers in creating a visibility for them.
 
Now they are awaiting a thumbs up from Rhea, who will reportedly be busy shooting for Yash Raj Films' (YRF) "Bank Chor" on the dates that she's required to be available for "Sonali Cable" promotions.
 
However, she will do her very best to promote "Sonali Cable" and do all that is required of her, Rhea's spokesperson from Yash Raj Films said in a statement.
 
"Yes, 'Sonali Cable' has shifted to a new date and while it is a very big and important film for Rhea, there are several contractual commitments that she has, which were finalised months in advance. 'Bank Chor', where she plays the lead opposite Riteish Deshmukh is just one of them," the spokesperson added.

MORE Bollywood ARTICLES

Bhagat's next novel about rural boy, urban girl love story

Bhagat's next novel about rural boy, urban girl love story
Celebrated author Chetan Bagat says his next book is quite challenging, as it is a love story of a rural boy and an urban girl. His new novella will hit the stands in October....

Bhagat's next novel about rural boy, urban girl love story

'Punjab 1984' outstanding, worthy going to Oscars: Anupam Kher

'Punjab 1984' outstanding, worthy going to Oscars: Anupam Kher
Bollywood actor Anupam Kher is so impressed with director Anurag Singh’s “Punjab 1984”, a Punjabi film focusing on the ill effects of 1984-86 Punjab insurgency...

'Punjab 1984' outstanding, worthy going to Oscars: Anupam Kher

Om Puri undergoes mouth surgery, quits smoking

Om Puri undergoes mouth surgery, quits smoking
A cancer scare caused by an intimidating white patch in his mouth had all of actor Om Puri's friends and well-wishers worried after the report of the physical irregularity was out. But after a recent mouth surgery, he is fine and says he has kicked the butt.

Om Puri undergoes mouth surgery, quits smoking

Katrina has worked exremely hard: Jacqueline Fernandes

Katrina has worked exremely hard: Jacqueline Fernandes
Actress Jacqueline Fernandez, who is busy promoting her much-awaited film "Kick" has praised her co-star Salman Khan's former ladylove Katrina Kaif for working...

Katrina has worked exremely hard: Jacqueline Fernandes

Shraddha Kapoor to flaunt muscular body for 'ABCD 2'

Shraddha Kapoor to flaunt muscular body for 'ABCD 2'
Actress Shraddha Kapoor, who will be seen in Remo D'Souza's "ABCD 2", says she is working hard to get a muscular body for the film....

Shraddha Kapoor to flaunt muscular body for 'ABCD 2'

Ajay in animated avatar for 'Singham Returns' promotions

Ajay in animated avatar for 'Singham Returns' promotions
An animated avatar of Bollywood actor Ajay Devgn appears on the small screen to encourage people to take a bold stand on the country's burning issues...

Ajay in animated avatar for 'Singham Returns' promotions