Wednesday, December 24, 2025
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

Badrinath Ki Dulhania Teaser: Meet Varun Dhawan’s Badri, Alia Bhatt Is Sorely Missed. Watch Video

Badrinath Ki Dulhania Teaser: Meet Varun Dhawan’s Badri, Alia Bhatt Is Sorely Missed. Watch Video
Actors Varun Dhawan and Alia Bhatt have released the teaser of their upcoming film "Badrinath Ki Dulhania".

Badrinath Ki Dulhania Teaser: Meet Varun Dhawan’s Badri, Alia Bhatt Is Sorely Missed. Watch Video

Sanjay Dutt Hasn't Changed A Bit, Says Shekhar Suman

Sanjay Dutt Hasn't Changed A Bit, Says Shekhar Suman
Actor Shekhar Suman who is making a comeback after a long time with Sanjay Dutt in 'Bhoomi' feels that Dutt was still the person he had been before.

Sanjay Dutt Hasn't Changed A Bit, Says Shekhar Suman

SRK Is An Extremely Dedicated Father: Sunny Leone

SRK Is An Extremely Dedicated Father: Sunny Leone
Actress Sunny Leone says superstar Shah Rukh Khan is an amazing and a dedicated father.

SRK Is An Extremely Dedicated Father: Sunny Leone

Show Boring Films To People Slamming Bollywood, Says Farah Khan

Show Boring Films To People Slamming Bollywood, Says Farah Khan
  Ace choreographer-filmmaker Farah Khan, who feels the trend to typecast Bollywood movies will always be there, says people deriding Hindi movies should be made to watch boring cinema as a punishment.

Show Boring Films To People Slamming Bollywood, Says Farah Khan

If One Has To Fear The PM, Then That's Sad: Anurag Kashyap

If One Has To Fear The PM, Then That's Sad: Anurag Kashyap
Filmmaker Anurag Kashyap, who has vehemently opposed "Hindu extremists" for violence on the set of Sanjay Leela Bhansali's "Padmavati" in Jaipur, says he has grown up learning to question those that govern the country.

If One Has To Fear The PM, Then That's Sad: Anurag Kashyap

Vidya One Of The Best Actresses In Modern Indian Cinema: Anupam Kher

Vidya One Of The Best Actresses In Modern Indian Cinema: Anupam Kher
Veteran actor Anupam Kher lauded critically acclaimed actress Vidya Balan and said that she is one of the best actresses in modern Indian cinema.

Vidya One Of The Best Actresses In Modern Indian Cinema: Anupam Kher