Wednesday, December 24, 2025
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

Sonu Sood Wants To Show 'Kung Fu Yoga' To Modi

Actor Sonu Sood, who is making his international debut in Jackie Chan starrer "Kung Fu Yoga", wants to show the film to Prime Minister Narendra Modi.

Sonu Sood Wants To Show 'Kung Fu Yoga' To Modi

Angry Pulkit Samrat Attacks Photographer Outside Divorce Court. Pics Go Viral

Angry Pulkit Samrat Attacks Photographer Outside Divorce Court. Pics Go Viral
Pulkit Samrat was photographed outside a family court in Mumbai, where he and estranged wife Shweta Rohira filed for divorce

Angry Pulkit Samrat Attacks Photographer Outside Divorce Court. Pics Go Viral

Actor Rimi Sen Joins BJP, Says She Is Inspired By Pm Modi

Actor Rimi Sen Joins BJP, Says She Is Inspired By Pm Modi
The actor who made her Bollywood debut with Priyadarshan's comedy film Hungama in 2003, was last seen in Bigg Bos

Actor Rimi Sen Joins BJP, Says She Is Inspired By Pm Modi

SRK's 'Raees' Train Journey: One Dead, BJP Reacts, Probe Ordered

SRK's 'Raees' Train Journey: One Dead, BJP Reacts, Probe Ordered
Vijayvargiya, a BJP General Secretary, compared Shah Rukh to underworld don Dawood Ibrahim. Tiwari demanded that the actor compensate the family of the deceased. 

SRK's 'Raees' Train Journey: One Dead, BJP Reacts, Probe Ordered

I'm Too Old For A Romantic Film: Shah Rukh Khan

I'm Too Old For A Romantic Film: Shah Rukh Khan
He is known as Bollywood's 'King of Romance', but superstar Shah Rukh Khan says he is too old for a romantic film now.

I'm Too Old For A Romantic Film: Shah Rukh Khan

Salman Khan Introduces Young Co-star From 'Tubelight'

Salman Khan Introduces Young Co-star From 'Tubelight'
Bollywood superstar Salman Khan, who launched Harshali Malhotra in filmmaker Kabir Khan's "Bajrangi Bhaijaan", has introduced another child actor in the Hindi film industry through his upcoming film "Tubelight".

Salman Khan Introduces Young Co-star From 'Tubelight'