Thursday, December 25, 2025
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

Naseeruddin, Arshad Come Together For New Film

Naseeruddin, Arshad Come Together For New Film
Veteran actor Naseeruddin Shah and Arshad Warsi, whose chemistry added to the charm of "Ishqiya" and "Dedh Ishqiya", are coming together on the screen once again for a film, tentatively titled "Koi Jaane Na".

Naseeruddin, Arshad Come Together For New Film

Deepika Padukone Takes Lungi Dance International. First, Vin Diesel. Now, James Corden

Deepika Padukone Takes Lungi Dance International. First, Vin Diesel. Now, James Corden
xXx 3 stars Deepika Padukone and Vin Diesel went on The Late Late Show With James Corden last night and it was an extremely Bollywood appearance

Deepika Padukone Takes Lungi Dance International. First, Vin Diesel. Now, James Corden

Khullam Khulla: Rishi Kapoor Says Raj Kapoor Had Affairs With Nargis, Vyajanthimala

Khullam Khulla: Rishi Kapoor Says Raj Kapoor Had Affairs With Nargis, Vyajanthimala
Rishi Kapoor on Raj Kapoor's alleged affairs: Rishi Kapoor describes Nargis, who is featured in the logo of the Kapoor-owned RK Studios, as Raj Kapoor's 'in-house heroine'

Khullam Khulla: Rishi Kapoor Says Raj Kapoor Had Affairs With Nargis, Vyajanthimala

Priyanka Chopra Wins Second People's Choice Award For Quantico, Watch Her Acceptance Speech

Priyanka Chopra Wins Second People's Choice Award For Quantico, Watch Her Acceptance Speech
Indian actress Priyanka Chopra made India proud yet again when she was chosen as the Favourite Dramatic TV Actress over American actresses Ellen Pompeo, Kerry Washington, Taraji P. Henson and Viola Davis at the People's Choice Awards 2017.

Priyanka Chopra Wins Second People's Choice Award For Quantico, Watch Her Acceptance Speech

Comedian Bharti Singh Secretly Engaged? Here's The Truth

Comedian Bharti Singh Secretly Engaged? Here's The Truth
Comedian Bharti Singh's roka ceremony with boyfriend Harsh Limbachiyaa was reportedly held on Sunday in Mumbai

Comedian Bharti Singh Secretly Engaged? Here's The Truth

Can't Work With People Who Don't Love Me: SRK

Can't Work With People Who Don't Love Me: SRK
Shah Rukh Khan, who has starred in many of Yash Raj Films' and Dharma Productions' project, says he cannot work with people who do not love him.

Can't Work With People Who Don't Love Me: SRK