Thursday, December 25, 2025
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

Tanmay Bhat, Gursimran Khamba to attend NBA All-Star Weekend 2017

Tanmay Bhat, Gursimran Khamba to attend NBA All-Star Weekend 2017
Popular comedy group All India Bakchod (AIB) members Tanmay Bhat and Gursimran Khamba will be attending the NBA All-Star Weekend in New Orleans in February.

Tanmay Bhat, Gursimran Khamba to attend NBA All-Star Weekend 2017

Nayanthara Bats For Jallikattu

Nayanthara Bats For Jallikattu
Southern film actress Nayanthara on Wednesday came out in support of Jallikattu and the youngsters who are protesting against the ban on the ancient and popular bull-taming sport, celebrated during Pongal festival in Tamil Nadu.

Nayanthara Bats For Jallikattu

It's Tough To Survive In Bollywood: Sonu Sood

It's Tough To Survive In Bollywood: Sonu Sood
Actor Sonu Sood says he has had a long and difficult journey in Bollywood.

It's Tough To Survive In Bollywood: Sonu Sood

Fantastic Rumour: Vaani On Working With Shah Rukh Khan

Fantastic Rumour: Vaani On Working With Shah Rukh Khan
Actress Vaani Kapoor, who starred in Aditya Chopras 2016 film "Befikre", hopes the "fantastic rumour" that she has signed another film with the filmmaker with superstar Shah Rukh Khan comes true.

Fantastic Rumour: Vaani On Working With Shah Rukh Khan

Dev Patel in India shooting for 'Hotel Mumbai'

Dev Patel in India shooting for 'Hotel Mumbai'
Indian origin British actor Dev Patel, who is earning applauds for his critically-acclaimed film "Lion", is in India shooting for his next "Hotel Mumbai" -- based on 26/11 terror attacks on the west coast metropolis.

Dev Patel in India shooting for 'Hotel Mumbai'

'Coffee With D' director upset with Sunil Grover

"Coffee With D" director Vishal Mishra says he is sad that popular comedian and actor Sunil Grover refused to promote the film.

'Coffee With D' director upset with Sunil Grover