Monday, December 22, 2025
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

I Made Many Decisions I Shouldn't Have: Shamita Shetty

I Made Many Decisions I Shouldn't Have: Shamita Shetty
Shamita's Bollywood career never took off as well as that of her sister Shilpa.

I Made Many Decisions I Shouldn't Have: Shamita Shetty

Uday Chopra Sends 'Love' To Haters On V-Day

Actor Uday Chopra, who has been trolled on social media several times, has sent love to his haters on Valentines Day.

Uday Chopra Sends 'Love' To Haters On V-Day

Shilpa Shetty To Attend Women Empowerment Gala In US

Shilpa Shetty To Attend Women Empowerment Gala In US
Bollywood actress and entrepreneur Shilpa Shetty Kundra will attend a women's empowerment gala in the US.

Shilpa Shetty To Attend Women Empowerment Gala In US

Dev Patel Wins Best Supporting Actor At BAFTA Awards 2017

Dev Patel Wins Best Supporting Actor At BAFTA Awards 2017
Indian-origin British actor Dev Patel on Sunday took home a BAFTA Award for the Best Supporting Actor for his performance in "Lion" -- a film about an Indian boy -- which also got the Best Adapted Screenplay honour.

Dev Patel Wins Best Supporting Actor At BAFTA Awards 2017

Varun, Alia Have Great Chemistry: Sidharth Malhotra

Varun, Alia Have Great Chemistry: Sidharth Malhotra
Actor Sidharth Malhotra says his "Student Of The Year" co-stars Alia Bhatt and Varun Dhawan share a great chemistry in their forthcoming film "Badrinath Ki Dulhania".

Varun, Alia Have Great Chemistry: Sidharth Malhotra

Ajay Devgn To Star Next In An Urban RomCom

Ajay Devgn To Star Next In An Urban RomCom
Actor-director Ajay Devgn will be next seen in an urban comedy written by Luv Ranjan. The 47-year-old actor is all set to star in contemporary romcom, also produced by Ranjan, after a spell of action films and out-and-out comedies. 

Ajay Devgn To Star Next In An Urban RomCom