Tuesday, December 23, 2025
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

Priyanka Chopra Supports UNICEF’s Initiative, Posts Heartwarming Message. Watch Video

Priyanka Chopra Supports UNICEF’s Initiative, Posts Heartwarming Message. Watch Video
Quantico star Priyanka Chopra has been working for UNICEF for over a decade now.

Priyanka Chopra Supports UNICEF’s Initiative, Posts Heartwarming Message. Watch Video

Malfoys Had A Reunion And Even J K Rowling Is Freaking Out, See Pics

Malfoys Had A Reunion And Even J K Rowling Is Freaking Out, See Pics
Lucius Malfoy, Draco Malfoy and Neville Longbottom shared a brilliant message for their fans while reliving the Harry Potter magic in their latest reunion.

Malfoys Had A Reunion And Even J K Rowling Is Freaking Out, See Pics

Salman, Sonu's 'Bhai-Bhai' Moment With Jackie Chan

Salman, Sonu's 'Bhai-Bhai' Moment With Jackie Chan
Bollywood superstar Salman Khan, actor Sonu Sood and action star Jackie Chan spread the message of brotherhood prior to the release of "Kung Fu Yoga", which is part of the three-film agreement signed between India and China.

Salman, Sonu's 'Bhai-Bhai' Moment With Jackie Chan

Baahubali 2: How S S Rajamouli's Film Earned Rs 500 Crore Before Release

Baahubali 2: How S S Rajamouli's Film Earned Rs 500 Crore Before Release
S S Rajamouli's magnum opus Baahubali: The Conclusion has made a pre-release business of more than Rs 500 crore through its distribution and satellite rights down south

Baahubali 2: How S S Rajamouli's Film Earned Rs 500 Crore Before Release

Sunny Leone Takes 'Everything As It Comes'

Sunny Leone Takes 'Everything As It Comes'
Actress Sunny Leone, who is basking in the appreciation coming her way for her special song "Laila main laila" in Shah Rukh's latest release "Raees", says she is under no pressure to pick her next project.

Sunny Leone Takes 'Everything As It Comes'

'Patel Ki Punjabi Shaadi' Teaser Poster Out

'Patel Ki Punjabi Shaadi' Teaser Poster Out
The teaser poster of "Patel Ki Punjabi Shaadi", which was unveiled on Wednesday, promises a bitter-sweet cultural clash and family madness.

'Patel Ki Punjabi Shaadi' Teaser Poster Out