For those who have watched 'The Sound of Music', the name Edelweiss, derived from German (Edel, meaning noble, and Weiss, meaning white), would ring a bell. But there's a lot more to this small, seemingly delicate flower. Before we delve into why it's invaluable in the beauty industry, let's learn more about this gem from Plabita Sharma, Head of Training & Customer Experience, The Body Shop India
Weird beauty and skincare hacks abound online, and the majority of them do more harm than good. Shreedha Singh, Co-Founder of T.A.C - The Ayurveda Co. shares some viral skincare and beauty hacks that you should avoid at all costs.
It's game changing, time saving, and equally cost effective. You can get a lot out of a single lipstick. Slow ride is a lip shade by Nars that is so versatile, it's a perfect nude which suits all skin tones beautifully, it's super pigmented, and it's easy to blend.
Using natural products is the ideal method to enhance the natural properties of skin, and what better way to achieve it than by utilising the superpowers of the legendary Ayurveda! In India, Sri Lanka, and other South Asian countries, the ancient medical system known as Ayurveda is still used today.
“I think what we’re seeing a lot of trends for 2022, and this goes for weddings, any trends in general, I think with masks lifting… we’re seeing a massive resurgence in blush in particular,” says Ashley Manias, National Education Director for Benefit Cosmetics.
According to the report, since the start of 2022, global search interest has increased by 1,650 percent! Interest reaches its peak in the summer months and long-lasting perfume is most sought after in the United Arab Emirates, Pakistan, and Singapore.
