Truefitt & Hill, the world’s oldest barbershop is pleased to announce the introduction of Apsley, a captivating new cologne for the modern man. The fragrance is named after the iconic London landmark and former residence of one of Truefitt & Hill’s past patrons, the 1st Duke of Wellington. One of England’s most esteemed sons, his name conjures up the image of determination, sophistication and selfless courage. Aspley celebrates the spirit of men who aspire to these same values and to achieve personal greatness in whatever they do.
Apsley Cologne has been formulated to ignite the senses with a refined blend of smouldering woods accentuated by light citrus notes. The harmonious overtones of woody vertivert are lifted by a refreshing essence of grapefruit and accentuated by notes of pepper. Its heart of cedar-wood and patchouli is enriched by sensual notes of musk to create an alluring base.
“Apsley epitomises the quintessential English gentleman and its enduring name links the past with the free spirit of a modern man,” says Truefitt & Hill North America Director Linda Mountford. “This welcome addition to our range also rightfully shows that after two centuries, Truefitt & Hill as a brand, continues to expand, innovate and evolve.”
Over the past 211 years, Truefitt & Hill’s story has been irrevocably intertwined with some of the greatest figures and historical events. Truefitt & Hill’s heritage reflects this association and as is seen with Apsley, the names of their products often evoke the long forgotten elegance of bygone eras, whilst reflecting the storied history of a truly unique company.
Apsley by Truefitt & Hill is available at select retailers, at Truefitt & Hill barbershops, and in the online store