Flowy crinkled metallics, intricate zardozi, and mirrorwork set a dreamy, almost surreal tone for Etasha by Asha Jain’s latest collection, Banno.
Known for being a luxurious oasis where tradition daringly meets contemporary elegance, Etasha is not just a brand about fashion, but it is a living canvas of reimagined heritage.
Founded by homemaker-turned-couturier Asha Jain, Etasha, today, has become synonymous with luxury and artistry, dressing women across generations, including celebrities like Shilpa Shetty, Raveena Tandon, Sunny Leone, Diana Penty, Gauahar Khan, Divya Khosla, Hina Khan, and many more.
Every ensemble at Etasha celebrates the richness of Indian craftsmanship while embracing the sensibilities of the modern woman, and Banno is no exception.
Banno is a poetic homage to the Indian bride. Describing the inspiration behind the collection, designer Asha Jain says, “Banno was inspired by the emotional journey of the Indian bride—her joy, vulnerability, strength, and transformation. The spark came from observing how a bride carries centuries of tradition yet desires her look to feel deeply personal and fresh. That duality inspired the collection.”
As for the name, it couldn’t be more fitting. “Banno evokes nostalgia, festivity, and femininity. It symbolizes the bride in her full glow—adorned, celebrated, and deeply rooted in love and rituals. The name captures the spirit of our collection—classic, emotional, yet ever-evolving,” Asha enlightens.
The collection strikes a delicate balance between classic elegance and modern expression, featuring silhouettes that have been treated with undivided attention. Textured metallic lehengas and sarees, asymmetric drapes, and artful blouse pairings give Banno an ethereal voice. With silhouettes that shimmer and move like emotion itself, Banno invites the wearer to revel in heritage while embracing their narrative. Commenting on the overall aesthetic and mood, the designer explains, “It’s celebratory, feminine, and timeless. The mood blends regal elegance with playful vibrance and is perfect for the modern woman who honors tradition but writes her own story.”
There is also a story about the kaleidoscopic splash of colors used in this collection. Asha Jain says, “Each color in Banno evokes an emotion—rust for rootedness, pink for love, turquoise for fresh beginnings, and red for timeless bridal energy. The palette is diverse because no two brides are the same, and their stories are reflected in these hues.”
The designer further adds, “Our signature of the crinkled metallic fabrics combined with various embroideries, reinvented for the new-age bride, is our USP. The silhouettes, combined with emotion-led storytelling, make Banno not just clothing, but a memory woven in the fabric.”
The collection focuses on ease of movement and is designed for the modern-day bride. “Today’s bride wants comfort, individuality, and elegance. Banno offers lightweight luxury, easy drapes, and versatile pieces that can be worn beyond the wedding day—each look is made to move, dance, and be remembered,” shares Asha.
The fabrics, as usual with Etasha, are thoughtfully chosen. “We have used handwoven silks, tissue, organza, and Etasha’s signature metallic-crushed gota. Every fabric is chosen for its ability to drape gracefully and carry intricate craftsmanship beautifully,” reveals Asha. These carefully selected materials lend a dreamlike quality to the pieces, allowing them to flow with effortless grace while showcasing the artistry behind every stitch.
Etasha is known for its exquisite embroideries and mastery over metallic fabrics. Each piece at Etasha is handcrafted, ensuring that every stitch and thread embodies the essence of luxury. Banno is certainly no different. Giving insights into the craftsmanship, Asha explains, “Banno features handcrafted crinkled metallics, zardozi, mirror work, and hand embroidery. We have worked closely with skilled artisans from Varanasi to ensure the legacy of these crafts shines through each garment.” She adds, “Every piece in Banno is a labor of love. It’s not just about looking beautiful; it’s about feeling like the most authentic version of yourself on your most important days.”
The collection is available for purchase at the Etasha studio and select multi-designer stores across India. “Banno is also available on our website - www.etashabyashajain.com for everyone,” informs Asha. “We create bespoke ensembles according to the client’s requirements, so every piece is uniquely theirs.” This made-to-measure approach ensures that while the collection may have a signature look, no two outfits are ever quite the same.
With prices ranging from ₹25,000 to ₹2.5 lakhs, the collection is positioned to make luxury feel both aspirational and accessible. Whether you are looking for a statement wedding-day ensemble or something versatile for the many celebrations around it, Banno offers a beautifully crafted answer that is steeped in sentiment yet styled for the present.
