Thursday, June 4, 2026
ADVT 
India

Main Bhi Chowkidar' Films Are Hit In Rural UP

IANS, 08 Apr, 2019 08:49 PM

    "Yeh mera desh, mera watan, yeh mera ghar, mera chaman, sabka vikas chahta hoon, chahta hoom aman … haan main bhi chowkidaar hoon" the song is juxtaposed by visuals of the tricolour and Prime Minister Narendra Modi.


    A number of government welfare schemes like Ujjwala find mention in these five-minute documentaries that also talk about border security and creation of a new India.


    "Main Bhi Chowkidaar" films -- and there are about a dozen of them -- are now a part of the Bharatiya Janata Party campaign in the interiors of Uttar Pradesh.


    These films have been commissioned mainly by the BJP but as well as by some individual candidates.


    "Some candidates who are contesting in eastern Uttar Pradesh have got promotional films made in Bhojpuri dialect and are being forwarded on WhatsApp. With technology now available on your phone, there is no need to show these films on LED screens now," said R.K. Agarwal, who manufactures and sells election memorabilia.


    Agarwal said that most of the visuals have been taken from BJP's official campaign films while some have been "borrowed" form the internet.


    "The cost of these films ranges from Rs 3 lakh to Rs 15 lakh, depending on the quality and production costs," he said.


    In some of the films, relevant dialogues spoken by famous actors have been incorporated. There is late actor-politician Vinod Khanna clad in a police inspector's uniform saying: "Main kisi chor ko apne ilakey mein rehne nahin doonga."


    In another scene, there is Nirupa Roy saying "Mere bete ko naukri dekar apne hum par bada ehsaan kiya hai" and then Prime Minister Modi's visual floats across the screen.


    BJP MP K.P. Singh from Jaunpur, whose ticket is yet to be finalised, said that he has already started his campaign with short films in Bhojpuri.


    "These films are getting very popular and children can be heard singing ‘Main bhi chowkidar' in the villages which explains the popularity of the party and the campaign. The anthem is even playing in local transport," he said.

    MORE India ARTICLES

    Indian Union Minister Hardeep Singh Puri Inaugurates 'Happiness Area' In Delhi

    Indian Union Minister Hardeep Singh Puri Inaugurates 'Happiness Area' In Delhi
    "The unique and the natural gift given by NDMC would be served as the breathing space and green lungs to the people of Delhi," Union Minister Hardeep Singh Puri said at the inauguration of a happiness area in Chanakyapuri.

    Indian Union Minister Hardeep Singh Puri Inaugurates 'Happiness Area' In Delhi

    Indian Railways To Install Sanitary Napkin Vending Machines In 63 Trains

    Indian Railways To Install Sanitary Napkin Vending Machines In 63 Trains
    ECoR will start installing the sanitary napkin vending machines in 90 compartments of 63 trains from Gandhi Jayanti today, railway official said.

    Indian Railways To Install Sanitary Napkin Vending Machines In 63 Trains

    Rahul Gandhi Is Tape Recorder Of Lies: BJP

    Rahul Gandhi Is Tape Recorder Of Lies: BJP
    Anil Baluni accused Rahul Gandhi of starting "bad conventions" of targeting his rivals with lies on a daily basis.

    Rahul Gandhi Is Tape Recorder Of Lies: BJP

    India Is Fundamental Pillar Of Multilateralism: UN's Secretary General Antonio Guterres

    India Is Fundamental Pillar Of Multilateralism: UN's Secretary General Antonio Guterres
    Antonio Guterres said India is now becoming a global power, and is batting for a comprehensive approach towards development.

    India Is Fundamental Pillar Of Multilateralism: UN's Secretary General Antonio Guterres

    Congress Calls For ‘Second Freedom Movement’ To Oust BJP Government

    Congress Calls For ‘Second Freedom Movement’ To Oust BJP Government
    Party spokesperson Randeep Singh Surjewala said the CWC has passed two resolutions recalling the contribution of Mahatma Gandhi to the "Indian thought process, its soul and body".

    Congress Calls For ‘Second Freedom Movement’ To Oust BJP Government

    Watch: Asked To Wrap Speech, AIADMK Lawmaker Fights With Puducherry Lt Governor Kiran Bedi

    Watch: Asked To Wrap Speech, AIADMK Lawmaker Fights With Puducherry Lt Governor  Kiran Bedi
    Puducherry Lt Governor Kiran Bedi, who was listening to the speech delivered in Tamil, appeared to indicate that the MLA was going beyond the time limit. He was then handed a slip by an officer asking him to stop.

    Watch: Asked To Wrap Speech, AIADMK Lawmaker Fights With Puducherry Lt Governor Kiran Bedi