Sunday, June 7, 2026
ADVT 
India

Main Bhi Chowkidar' Films Are Hit In Rural UP

IANS, 08 Apr, 2019 08:49 PM

    "Yeh mera desh, mera watan, yeh mera ghar, mera chaman, sabka vikas chahta hoon, chahta hoom aman … haan main bhi chowkidaar hoon" the song is juxtaposed by visuals of the tricolour and Prime Minister Narendra Modi.


    A number of government welfare schemes like Ujjwala find mention in these five-minute documentaries that also talk about border security and creation of a new India.


    "Main Bhi Chowkidaar" films -- and there are about a dozen of them -- are now a part of the Bharatiya Janata Party campaign in the interiors of Uttar Pradesh.


    These films have been commissioned mainly by the BJP but as well as by some individual candidates.


    "Some candidates who are contesting in eastern Uttar Pradesh have got promotional films made in Bhojpuri dialect and are being forwarded on WhatsApp. With technology now available on your phone, there is no need to show these films on LED screens now," said R.K. Agarwal, who manufactures and sells election memorabilia.


    Agarwal said that most of the visuals have been taken from BJP's official campaign films while some have been "borrowed" form the internet.


    "The cost of these films ranges from Rs 3 lakh to Rs 15 lakh, depending on the quality and production costs," he said.


    In some of the films, relevant dialogues spoken by famous actors have been incorporated. There is late actor-politician Vinod Khanna clad in a police inspector's uniform saying: "Main kisi chor ko apne ilakey mein rehne nahin doonga."


    In another scene, there is Nirupa Roy saying "Mere bete ko naukri dekar apne hum par bada ehsaan kiya hai" and then Prime Minister Modi's visual floats across the screen.


    BJP MP K.P. Singh from Jaunpur, whose ticket is yet to be finalised, said that he has already started his campaign with short films in Bhojpuri.


    "These films are getting very popular and children can be heard singing ‘Main bhi chowkidar' in the villages which explains the popularity of the party and the campaign. The anthem is even playing in local transport," he said.

    MORE India ARTICLES

    Asian Games Gold Medallist Athlete Hakam Singh Dies At 64

    Asian Games Gold Medallist Athlete Hakam Singh Dies At 64
    Asian Games gold medallist athlete Hakam Singh on Tuesday passed away at a private hospital in Sangrur.

    Asian Games Gold Medallist Athlete Hakam Singh Dies At 64

    US Envoy To India To Celebrate 72nd Independence Day With Her Collection Of 16 Saris

    US Envoy To India To Celebrate 72nd Independence Day With Her Collection Of 16 Saris
    MaryKay Carlson, the US Deputy Chief of Mission (DCM) in Delhi fell in love with sarees ever since she came to India. In a new video released by the US Embassy, Carlson talks about her love for sarees and it highlights the culture and diversity of the nation.

    US Envoy To India To Celebrate 72nd Independence Day With Her Collection Of 16 Saris

    WATCH: Amjad Ali Khan Releases New Version Of National Anthem

    WATCH: Amjad Ali Khan Releases New Version Of National Anthem
    Sarod maestro Amjad Ali Khan and his sons Amaan Ali Bangash and Ayaan Ali Bangash have created a special sarod rendition of the National Anthem to honour India's 72nd Independence Day.

    WATCH: Amjad Ali Khan Releases New Version Of National Anthem

    At 15, Bengaluru Teen Fought To Save Water. Now, She's Going Places

    At 15, Bengaluru Teen Fought To Save Water. Now, She's Going Places
    Garvita Gulhati, Founder Of "Why Waste?" Received The Prestigious Title Of 'Global Changemaker' And Has Been Invited To Zurich, Switzerland

    At 15, Bengaluru Teen Fought To Save Water. Now, She's Going Places

    Delhi Man Sold Fake Louis Vuitton Products. That's Not Why He Was Jailed

    Delhi Man Sold Fake Louis Vuitton Products. That's Not Why He Was Jailed
    Besides sentencing the man to simple imprisonment for a month, the court also imposed a fine of Rs. 2,000 on him.

    Delhi Man Sold Fake Louis Vuitton Products. That's Not Why He Was Jailed

    ‘Ran For My Life’: JNU Student Leader Umar Khalid Shot At In Delhi, Escapes Unhurt

    JNU scholar Umar Khalid, accused of raising anti-national slogans in 2016, on Monday survived an attempt to kill him in the heart of the capital, saying he escaped only because of his friends.

    ‘Ran For My Life’: JNU Student Leader Umar Khalid Shot At In Delhi, Escapes Unhurt