Monday, June 8, 2026
ADVT 
India

Main Bhi Chowkidar' Films Are Hit In Rural UP

IANS, 08 Apr, 2019 08:49 PM

    "Yeh mera desh, mera watan, yeh mera ghar, mera chaman, sabka vikas chahta hoon, chahta hoom aman … haan main bhi chowkidaar hoon" the song is juxtaposed by visuals of the tricolour and Prime Minister Narendra Modi.


    A number of government welfare schemes like Ujjwala find mention in these five-minute documentaries that also talk about border security and creation of a new India.


    "Main Bhi Chowkidaar" films -- and there are about a dozen of them -- are now a part of the Bharatiya Janata Party campaign in the interiors of Uttar Pradesh.


    These films have been commissioned mainly by the BJP but as well as by some individual candidates.


    "Some candidates who are contesting in eastern Uttar Pradesh have got promotional films made in Bhojpuri dialect and are being forwarded on WhatsApp. With technology now available on your phone, there is no need to show these films on LED screens now," said R.K. Agarwal, who manufactures and sells election memorabilia.


    Agarwal said that most of the visuals have been taken from BJP's official campaign films while some have been "borrowed" form the internet.


    "The cost of these films ranges from Rs 3 lakh to Rs 15 lakh, depending on the quality and production costs," he said.


    In some of the films, relevant dialogues spoken by famous actors have been incorporated. There is late actor-politician Vinod Khanna clad in a police inspector's uniform saying: "Main kisi chor ko apne ilakey mein rehne nahin doonga."


    In another scene, there is Nirupa Roy saying "Mere bete ko naukri dekar apne hum par bada ehsaan kiya hai" and then Prime Minister Modi's visual floats across the screen.


    BJP MP K.P. Singh from Jaunpur, whose ticket is yet to be finalised, said that he has already started his campaign with short films in Bhojpuri.


    "These films are getting very popular and children can be heard singing ‘Main bhi chowkidar' in the villages which explains the popularity of the party and the campaign. The anthem is even playing in local transport," he said.

    MORE India ARTICLES

    Tourists Who Litter On Beaches And Do Drugs Not Welcome In Goa: Minister

    Tourists Who Litter On Beaches And Do Drugs Not Welcome In Goa: Minister
    The minister also said that existing laws were not strong enough to tackle the nuisance created by hawkers on the beaches in the state

    Tourists Who Litter On Beaches And Do Drugs Not Welcome In Goa: Minister

    Police To Ask US To Preserve Shujaat Bukhari's Social Media Data

    Police To Ask US To Preserve Shujaat Bukhari's Social Media Data
    On June 14, Shujaat Bukhari, the editor-in-chief of a local English daily 'Rising Kashmir', was shot dead outside his office in Srinagar

    Police To Ask US To Preserve Shujaat Bukhari's Social Media Data

    Lord Ayyappa’s 'Eternal Celibate’ Status Must Be Respected, Women Devotees Tell SC

    Lord Ayyappa’s 'Eternal Celibate’ Status Must Be Respected, Women Devotees Tell SC
    Women devotees, who ran “Ready to wait” campaign to support the restriction on entry of women in the age group of 10 to 50 years in Sabarimala Temple in Kerala, on Thursday told the Supreme Court that Lord Ayyappa’s right to privacy as an ‘eternal celibate’ must be respected.

    Lord Ayyappa’s 'Eternal Celibate’ Status Must Be Respected, Women Devotees Tell SC

    Antigua Can Send Back Mehul Choksi But Has Conditions, Says Report

    Antigua Can Send Back Mehul Choksi But Has Conditions, Says Report
    A CBI request, India's nodal agency for Interpol matters, to issue a Red Corner Notice against Choksi is pending with the international police organisation and is likely to be granted soon

    Antigua Can Send Back Mehul Choksi But Has Conditions, Says Report

    Mumbai Boy Stabbed To Death Outside School, Police Say 'Over A Girl'

    Mumbai Boy Stabbed To Death Outside School, Police Say 'Over A Girl'
    Three men were detained in connection with the incident, the officer said, adding that some minors too could be involved in the attack

    Mumbai Boy Stabbed To Death Outside School, Police Say 'Over A Girl'

    Punjab MLA Simarjeet Singh Bains Claims To Receive Threats From Canada Over Drug Campaign

    Punjab MLA Simarjeet Singh Bains Claims To Receive Threats From Canada Over Drug Campaign
    Mr Bains, a legislator from Atam Nagar in Ludhiana, wrote to the Punjab home secretary seeking a probe to trace the origin of the threat letter.

    Punjab MLA Simarjeet Singh Bains Claims To Receive Threats From Canada Over Drug Campaign