Diamonds are the symbol of ultimate sophistication and commitment for generations. This precious gem has stood the test of time and endurance for billions of years. It represents strength, resilience and the power to overcome obstacles. Nothing else signifies the natural wonder, uniqueness and beauty of mother nature, as does a diamond.
Here are five reasons to buy diamonds shared by Toranj Mehta, Director, Marketing, De Beers India:
The epitome of purity
When you contemplate the rarity and clarity of diamonds, it is no surprise that the gems have been more than just sparkling accessories over the course of history. Through their journey on earth, diamonds have stood strong during natural disasters. Formed by the extreme heat in the Earth's mantle diamonds go through a myriad of other stringent processes and checks before they're ready to be held in the hands and hearts of a customer. Thus, with its everlasting brilliance, the diamond symbolises purity and strength making it a popular choice.
Diamonds are forever
Owning diamond jewellery is definitely a superior style statement. Diamonds are, without doubt, the world's most precious, beautiful and rare gems that are inherently valuable. These forever cherished pieces of carbon have evolved to become symbols of status, power, and eternal love and reflect a sense of gratitude and acknowledgement. Trends have changed over the decades but the growing interest in diamond jewellery has only increased, making it one of the most aspirational purchases. After all, nothing is "forever" more than eye-catching diamond jewellery. Therefore, in more ways than one, a diamond is forever.
The ultimate symbol of a meaningful gift
Diamonds have always symbolised love, commitment, intimacy, achievement and self-expression. That is why they top the gift lists across the world, surpassing other luxury goods. Consumers have come to attach a deep sentimental connection to diamond jewellery they own or gift to their loved ones. When it comes to buying gifts on special occasions, people are now drawn to make quality purchases that are real, valuable, long-lasting and that define a deep meaning and commitment. Thus, diamond jewellery becomes a timeless gift and a strong icon of power and eternity.
Enduring value
Because of their enduring value, diamonds are often seen as a special gift which can be passed down through generations. Diamonds reflect a sense of gratitude and acknowledgement. When you purchase a diamond you are holding a piece of history that's forever captured -- an irreplaceable emotion or a priceless memory. And in a world of short-term fixes where so much is disposable, symbols of enduring value and strength are more important than ever.
Diamonds are a piece of eternity
Diamonds hold memories of your achievements and accomplishments, reminding you to continue to aspire, achieve and celebrate each milestone in your life. They hold stories of romance and commitment passed on to the next generation and serve as a reminder of your sparkling life. Be it of any size or shape, diamonds will never go out of style. Therefore, when you buy a diamond, you are also purchasing a piece of eternity, making life brilliant for generations.
Designer Tommy Hilfiger gets inspiration from the bold and colourful fashion of India, and says he has incorporated the elements to his Spring 2018 collection.
Justin Trudeau had visited the centre in Mathura run by Wildlife SOS, along with his wife and their three children earlier this week during his India tour.
Luxury fashion brand Gucci is facing a backlash from people after it adorned white models with traditional Sikh turbans down the ramp in their brand's Fall 2018 fashion week.
A celebration is incomplete without music and dance! So, when passengers flying to Amritsar from Birmingham were all set to get on the non-stop Air India flight, they were delighted to see a special dhol performance arranged for them.
The tips on parenting came during a question-answer session with 12 high school girls from Gujarat, who interacted with her as part of the Asia launch of the global campaign, 'She Will Grow Into It'.
In yet another hilarious mid-air instance, passengers were subjected to an unappealing sight on a flight to Moscow - a woman was filmed drying an underwear under the AC vent of what appears to be a packed flight.
