LONDON — Britons are buzzing over a temporary entry in the capital's already saturated drinking scene: breathable booze.
The pop-up bar, Alcoholic Architecture, uses a humidifier to pump a gin and tonic vapour into an enclosed space. Patrons absorb their alcohol from the "Cloud" by breathing in the vapours and by soaking it in through the skin and eyes.
The concept isn't new. Douglass Miller, a beverage expert at the Culinary Institute of America, recalls seeing the idea in action back in 1998.
Descending into a basement on the south bank of the Thames, customers are handed plastic ponchos to prevent the smell from permeating their hair and clothes, then are led into a corner of the bar sheathed in plastic strips.
They walk in. And breathe. Deeply.
"I think the last time I did something like this was where we accidentally spilled lots of vodka into the sauna," said Tom Foreman, 28, who works in marketing.
![](https://media.darpanmagazine.com/library/uploads/news/content/breathable-alcohol@#</div>
<div>
</div>
<div>
sam bompas, one of the project's designers, says the alcohol "goes straight into the blood stream, bypassing the liver." patrons are limited to one hour in the cloud so they don't get too inebriated.</div>
<div>
</div>
<div>
medical experts don't share his excitement. dr. william shanahan, a consultant psychiatrist at nightingale hospital, which specializes in addictions and mental disorders, called the method "a gimmick."</div>
<div>
</div>
<div>
"the alcohol avoids first pass metabolism in the liver and goes directly to the brain, which makes it much more intoxicating and the intoxication is very rapid," he said. "this has the potential to cause serious side effects as well as brain damage in the developing young brain."</div>
<div>
</div>
<div>
dr. niall campbell, an alcohol addiction specialist at the priory hospital in roehampton, was even more blunt. "the last thing this country needs is another way of ingesting alcohol."</div>.jpg)
MORE Interesting ARTICLES
Control genes with your thoughts
Inspired by a brain game, researchers have developed a novel gene regulation method that enables thought-specific brain waves to control the process....
Control genes with your thoughts
Even doctors struggle to identify obesity
Most people, including health care professionals, are unable to identify healthy weight, over-weight or obese people just by looking at them, says a research....
Even doctors struggle to identify obesity
No Need To Rush Beet Harvest; Just Pull Them As Needed From The Ground
Red orbs are rising out of the soil in my garden, demanding to be pulled. I will pull them, but not all at once. Beets can remain in place for weeks — even months — to come if leaves or straw are thrown over them to insulate them against frigid temperatures.
No Need To Rush Beet Harvest; Just Pull Them As Needed From The Ground
World's first drone-filmed porn video goes viral
The world's first drone-filmed pornographic video has gone viral on social media even though its creators say that it was more of an art project....
World's first drone-filmed porn video goes viral
How solitary cats find mates
Cats rely less on smell to hunt than dogs but they have genes related to an alternate form of smell that help them find mates, an analysis of the cat genome reveals....
How solitary cats find mates
Action video games boost learning
"Prior research by our group and others has shown that action gamers excel at many tasks. In this new study, we show they excel because they are better learners...